The New Age of Webcast Marketing for Any Audience

The New Age of Webcast Marketing for Any Audience

Webcast marketing is the new frontier in internet marketing for many brands and organizations. Statistics show that by 2022, videos will make up more than 82% of all consumer internet traffic. And in 2020, 83.3% of internet users accessed digital video content. …

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What is a Hybrid Event?

What is a Hybrid Event?

A hybrid event combines an in-person and virtual experience, giving attendees a choice in how they would like to attend. Especially now, when some people are still hesitant — or unable — to travel, hybrid events deliver the best of …

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Robust Functionality for an Impactful Webcast

Robust Functionality for an Impactful Webcast

Only about 60% of registrants actually attend a webcast they signed up for, according to HubSpot statistics. That means, for maximum impact, your webcast must not only engage attendees in real-time but give others a chance to watch the recorded sessions …

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Flawlessly Deliver Professional-Quality Webcasts

Flawlessly Deliver Professional-Quality Webcasts

A webcast can be a valuable tool for lead generation, customer education, and upselling existing clients on your suite of products or services. Statistics show that 58% of marketers use webinars as a promotion tool, while 89% believe a webcast outperforms other …

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Reach Virtual and Hybrid Audiences that Unlock Sales Opportunities

Reach Virtual and Hybrid Audiences that Unlock Sales Opportunities

If 2020 taught sales teams anything, it’s that there is more than one way to reach and engage your audience. With states on lockdown, 2020 became the year of the webcast. Prior to 2020, 51% of event marketers had never …

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Produce and Distribute Studio Quality Webcasts for Increased Audience Engagement

Produce and Distribute Studio Quality Webcasts for Increased Audience Engagement

PGi, makers of the industry-leading GlobalMeet® Webcast virtual events solution, have teamed up with Socialive to offer best-in-class event experiences for businesses. In recent years, video has grown in both prevalence and effectiveness as a marketing tool. According to the …

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Empowering DIY Virtual Event Management

Empowering DIY Virtual Event Management

Are you considering hosting virtual events or a webcast for your organization or your customers, but you’re concerned you won’t have the technical know-how to use a do-it-yourself platform? Many organizations want to dive into the webcast waters, don’t have …

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Customizable Virtual Platforms that Enable Your Brand Team to Create Tailored Events

Customizable Virtual Platforms that Enable Your Brand Team to Create Tailored Events

Webcasts can be used for sales, customer education, and branding. By embracing customized webcasts for virtual event attendee sets, you can deliver a more personalized experience that will resonate with attendees. But it’s important that even within customized webcasts, you …

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Superior Webcasts and Video Conferences for Any Hybrid Work Model

Superior Webcasts and Video Conferences for Any Hybrid Work Model

The pandemic brought many changes to the workplace — and several are here to stay. That includes a shift to remote work and hybrid workplaces. A study from PwC revealed that 33% of companies polled plan to incorporate a mix …

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Webcast Branding Best Practices

Webcast Branding Best Practices

Your organization’s branding should be consistent across all platforms, including any webcast you may produce. According to research, presenting your brand consistently across platforms makes you 3.5 times more visible to your target audience. It can also increase your revenue by as …

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Increase Virtual Audience Interactivity through Enhancements and Integrations

Increase Virtual Audience Interactivity through Enhancements and Integrations

Increased engagement during your webcast can lead to increased lead generation, more educated and highly qualified leads who are entering further down the sales funnel, and overall, more successful virtual events. Enhancements and integrations, from the time you begin inviting attendees …

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5 Characteristics of Successful Virtual Events

5 Characteristics of Successful Virtual Events

Are you using virtual events for lead generation for your brand? Virtual events may be less costly to produce and boast several advantages over in-person gatherings. But if your event isn’t engaging, easy-to-access, and well-attended, your return-on-investment will suffer. From …

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Managed Services Help You Engage Audiences Both In-Person & Virtually and Hybrid Events

Managed Services Help You Engage Audiences Both In-Person & Virtually and Hybrid Events

Both virtual events and hybrid events are on the rise as people ease into public gatherings again. Organizations need tools that will enable them to engage both live and remote audiences during trade shows, conferences, or webcasts. Nearly three-quarters (73%) of …

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Three Strategies for Successful Hybrid Events

Three Strategies for Successful Hybrid Events

Hybrid events, or productions that combine virtual events with real-world elements, offer businesses opportunities to reach broader audiences, keep costs low, and continue building relationships after the event through on-demand access to content. As the world shifted to virtual events in 2020, …

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HR Communication Tools for Virtual Businesses

HR Communication Tools for Virtual Businesses

Managing a remote workforce brings a new set of communication and logistical challenges for today’s busy HR professionals. According to some estimates, roughly 22% of the American workforce, or 36.2 million people, could be working remotely by 2025. Having the right communication …

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How to Deliver Stunning, Secure, and Scalable Virtual and Hybrid Events

How to Deliver Stunning, Secure, and Scalable Virtual and Hybrid Events

Video conferencing and virtual events technology have advanced to the point where getting a few people on a webcast is even easier than gathering in a conference room. But what about high-capacity virtual events if you need them? For trade …

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Leveraging Webcast Tech to Make Demand Generation Less Demanding

Leveraging Webcast Tech to Make Demand Generation Less Demanding

Lead generation is never easy, but over the years, expert marketers have come up with strategies and tactics that work. For instance, trade shows, press conferences, and other in-person events have proven to bring in leads and increase your brand’s …

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Unlock the Next Level of Virtual Education for Your Enterprise

Unlock the Next Level of Virtual Education for Your Enterprise

Organizations are increasingly adopting webcast technology for virtual training. Cost-effective, easy, and engaging, this form of modern learning works well if you have a remote workforce or employees in different offices across the globe. You may also want to use …

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Elevate Your Virtual Town Halls with the Right Technology

Elevate Your Virtual Town Halls with the Right Technology

When you’re trying to keep employees and stakeholders in the loop, virtual town halls can be a cost-conscious, eco-friendly, and effective way to do so. You want to ensure your virtual town halls go off without a hitch, though, and that requires …

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Expand Your Reach with a Virtual Trade Show

Even though business travel may be on the rise, with 72% of the members polled from the Global Business Travel Association saying their employees are “willing” or “very willing” to travel for business, companies have realized the vast benefits of virtual events, including …

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