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Search Results for: webinars

Making Customers the Hero at MarketingProfs B2B 2015 Forum

Are your marketing efforts focusing more on your story than the customer’s? Do your marketing campaigns feel a little less than, well, human? This year’s MarketingProfs’ B2B Marketing Forum on Oct. 21-23 was all about the three C’s: creating customer connections! Across all 54 sessions, the message echoed again and again is to put the customer at the center, as recapped by …

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Conjure up Some Collaboration Magic With PGi at MarketingProfs

Marketing Magic

Want to put a spell on your webinar participants? Searching for better ways to bewitch your digital audience? Wish you had a magic marketing touch? This year’s MarketingProfs’ B2B Marketing Forum will include 54 sessions from the top players in the industry so you can “Make Marketing Magic.” During Oct. 21-23, join PGi as MarketingProfs works its magic in Boston. …

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How to Use MQL Metrics for Sales and Marketing Alignment

marketing qualified leads

As a follow-up to our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, I’ve been answering our webinar viewers’ questions in greater detail here on The Future of Business Collaboration. Here’s a final viewer question I’ll look at today: How do you prevent sales and marketing from going in different directions? I’ll reveal …

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Top 3 iMeet Tricks to Make Your Webinar Run Smoothly

iMeet tricks for webinars

GetBullish is an organization that provides business and career advice to take-charge women, and holds an annual conference. We’ve been running our webinar program with iMeet for the past year. Women register in our shop for trainings and discussions about career design, networking and pitching, entrepreneurship, negotiating and more. And then the magic begins… Here’s how we use iMeet for …

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Marketing Technologies to Complement Your Demand Gen Strategy

marketing technology

Marketing is now moving and evolving so quickly that no team can be successful without the right technology. But with so many new tools available, how do you choose the marketing technologies most worth your time and budget? During PGi’s recent sales and marketing alignment webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, my …

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5 Reasons Your Webinar Presentation Is the Ugliest of Them All

webinar presentation ideas

On average, only 25 percent of attendees spend 20-30 minutes on webinars, 30 percent spend 30-60 minutes and only 11 percent spend over 60 minutes, according to the 2014 B2B Content Preferences Survey. What gives? Why isn’t everyone sticking around for your finale, your Q&A, your call to action? One reason: slide fatigue. Your webinar presentation is simply too boring and too overwhelming …

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Best Practices for Driving Marketing & Sales Pipeline Velocity with Web Events [SlideShare]

demand generation using webinars webcasts web events

As a modern marketer, one of the most important metrics is the number of marketing qualified leads and opportunities generated for sales. Being able to effectively engage and accelerate leads through your pipeline is critical to your success. So how can you engage your audience and increase velocity of leads through your pipeline using web events? Watch the webinar replay …

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Maximize Your Video Conferencing ROI with iMeet Video Rooms

iMeet Video Conferencing

At PGi, our commitment to enhancing business collaboration extends to every aspect of the workday—from scheduling and hosting real-time meetings to webcasting and webinars to shared team workspaces. As we develop products and solutions like iMeet®, we are constantly looking for new and innovative ways to meet the unique productivity and collaboration needs of businesses and teams of all shapes and …

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18 Sure-Fire Cures for Boring Webinar Presentations

Are you guilty of boring your webinar attendees—or know someone who is? Webinar presentations can be powerful tools for building community, establishing thought leadership and even nurturing sales leads, if they’re done right. And 99% of the time (totally unscientific percentage, by the way, but sure feels right!) webinars are done oh-so-wrong. Please, for the health and well-being of business …

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Modality’s Justin Morris Explores the Cultural Shift of Lync

Unified communications solutions such as Microsoft® Lync® are an increasingly integral part of collaboration for the enterprise. However, UC represents a complex system that requires careful thought, planning and education in order to maximize your organization’s UC investment. In a recent post on LinkedIn, Modality Systems’ Justin Morris explores the cultural changes required to ensure a successful UC deployment, how …

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Turn DIY into ROI with Self-Service Webcasts

self-service webcasts

Webcasting and webinars have become critical tools for any organisation’s internal and external communications. From demand-gen webinars, internal town halls, conference broadcasts and more, the use cases for webcasting are wide-spread and represent significant opportunities particularly within the Marketing department. While traditionally restrained by cost and complexity, today’s webcasts have become truly do-it-yourself, offering self-service solutions that can accelerate your …

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Webinar: Using Web Events to Increase Pipeline Velocity

increase pipeline velocity

When it comes to lead generation, webinar marketing excels at connecting new prospects to your brand in a cost-efficient way. Although if you’re only using webinars to drive new leads, you’re not unlocking the full value of web events. Driving top-of-funnel leads is only the beginning. You can also use webinars to nurture and engage those prospects through the entire …

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Is the Conference Call Still Relevant in 2015?

conference calls

When an employee needs to collaborate across a distance, today they can communicate with video or even make a polished presentation using webcasting and webinars. With more engaging, interactive options available than ever, is the conference call still relevant in 2015? Are Conference Calls Still Relevant? Conference calls have a spotty reputation among workers. They are notorious for being unproductive, …

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Are You Not Entertained? Creating Compelling Webinar Content

compelling webinar content

Offering valuable, expert content is one of the biggest challenges for marketers because of oversaturation. Increasingly, more brands are casting a bigger net for leads using webinars, creating competition with your own web events using the same tactics and topics. Plus, what can you tell your audience that they already don’t know? Today’s buyers are smart, consuming content across devices for …

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Host a Virtual Health Fair

Virtual Health Fair

Of vital importance for both organizations and employees, health fairs provide an opportunity for employees to have real conversations with physicians and other health care vendors. However, as companies grow and globalize, health fairs become difficult to execute. HR teams don’t have the time or budget to hold health fairs at multiple offices, and it’s nearly impossible to coordinate an …

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13 Tips for Unforgettable Webinar Presentations

What do we want in our webinar presentations? “You like me, you really like me!” What we get? “ZZZZZZZZZZ!” Truly awesome webinar presentations engage, awe, thrill, reveal and excite. Every marketing expert, public relations executive and corporate communications manager know, however, that hosting a truly epic webinar is like hitting the jackpot. You want to engage your audience without inundating …

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Missed the Webcast? Watch PGi’s Karrie Andes and Rejuvenate Your HR Benefits

In case you missed it, last week PGi HR professional Karrie Andes presented a webcast entitled “Boring Benefits? Rejuvenate the Way You Communicate!” In her webcast, Karrie shared her expertise on creating an engaging benefits program that reaches and educates your entire organization. Watch the webcast above and learn: What do the Marketing Pros know? Marketing professionals utilize a wide …

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What to Do After Your Big Web Event

webinar thank you email

A good webinar may seem like it’s all about the planning and execution, but what you do after your big web event matters just as much, too. Whether you’re generating leads, educating employees or building fans, the following steps can help you continue engagement and gain valuable information to achieve your goals. Immediately after your webinar, extend your gratitude to both attendees and registrants …

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Helpful Advice for Hosting a Webinar

Conducting a successful webinar requires preparation and organization. Knowing exactly what you are going to say and how you are going to say it determines whether you get your message across effectively or not. Stay calm, relaxed and focused when collaborating in an online meeting or event. Remaining composed in the webinar is key for the host. Hosts need to …

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Webinar 101: Where to Start

Webinars are becoming more popular due to geographically dispersed teams. If you haven’t already, you will probably be expected to host a webinar at some point throughout your career. When this time comes, you will need to be prepared. Transitioning from in-person presentations to a virtual environment is tough, but it can easily be done with the right training and …

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