PGi Blog Virtual Event Insights and Industry Trends

Both virtual events and hybrid events are on the rise as people ease into public gatherings again. Organizations need tools that will enable them to engage both live and remote audiences during trade shows, conferences, or webcasts. Nearly three-quarters (73%) of …

Hybrid events, or productions that combine virtual events with real-world elements, offer businesses opportunities to reach broader audiences, keep costs low, and continue building relationships after the event through on-demand access to content. As the world shifted to virtual events in 2020, …

Managing a remote workforce brings a new set of communication and logistical challenges for today’s busy HR professionals. According to some estimates, roughly 22% of the American workforce, or 36.2 million people, could be working remotely by 2025. Having the right communication …

Video conferencing and virtual events technology have advanced to the point where getting a few people on a webcast is even easier than gathering in a conference room. But what about high-capacity virtual events if you need them? For trade …

Demand generation is never easy, but over the years, expert marketers have come up with strategies and tactics that work. For instance, trade shows, press conferences, and other in-person events have proven to bring in leads and increase your brand’s …

Organizations are increasingly adopting webcast technology for virtual training. Cost-effective, easy, and engaging, this form of modern learning works well if you have a remote workforce or employees in different offices across the globe. You may also want to use …

When you’re trying to keep employees and stakeholders in the loop, virtual town halls can be a cost-conscious, eco-friendly, and effective way to do so. You want to ensure your virtual town halls go off without a hitch, though, and that requires …

Even though business travel may be on the rise, with 72% of the members polled from the Global Business Travel Association saying their employees are “willing” or “very willing” to travel for business, companies have realized the vast benefits of virtual events, including …

Many companies adopted virtual events as a last resort to stay in touch with customers, shareholders, and industry members during the pandemic. But are virtual events here to stay? As people embrace the joys of getting together with colleagues for …

Moving to virtual events from in-person gatherings during the pandemic has enabled organizations to stay connected. But one benefit is easily overlooked: the positive impact on sustainability within our environment. If you’re looking to reduce your company’s overall carbon footprint …

What is a hybrid event? It is an event that incorporates in-person plus virtual elements at the same event. Hybrid events will typically have a webcast, just like other virtual events, but will include in-person presenters and sometimes in-person attendees. …

Account-based marketing, or ABM, focuses on finding best-fit, enterprise-level clients and targeting your sales and marketing efforts to attract them through personalized messaging. Rather than reaching out to individuals, however, ABM touches all the key decision-makers in an organization. Benefits …

As organizations have shifted to online events and secure webcasts for everything from industry conferences to town halls to investor relations events, it’s important to understand the best ways to promote and execute these types of online events, including virtual earnings calls. …

Hybrid events bridge the gap between live, in-person gatherings and webcasts and virtual events that have grown in popularity over the past year. They fill a gap for people who are not yet ready to travel — or can’t for …

Today, virtually anyone with a smartphone can deliver their own live streaming event. From “going live” on Facebook during a family vacation to hosting a talk show on YouTube, streaming content is everywhere. But how did it become so prevalent? …

Explaining Exactly What Is a Webcast? Many people don’t know that live streaming on the internet dates back to 1993 when people were still using dial-up modems. But today’s webcasts extend far beyond the audio-video quality and one-way broadcast capabilities …

Nearly 60% of remote workers who identify as GenZ or millennials said they miss connecting with their co-workers in person. The majority also said they fear that remote work will cause them to miss out on promotions and advancement opportunities. On the …

Instead of planning elaborate press conferences or gatherings, national and global companies can save time and money by hosting virtual events. New business development and current client upkeep often require in-person, face-to-face meetings. But in a world where many are …

Even as business travel and in-person events resume in many parts of the world, employers are growing accustomed to hybrid work environments. This applies to day-to-day interactions with employees and also large-scale events, such as investor relations events. Even prior to …

Even as offices re-open, many employees continue to work remotely. Even in hands-on fields such as logistics and operational management, employees have embraced a full-time remote work schedule or a hybrid arrangement, where they spend some time in the office …