Social Enterprise

Welcome to the urban (sustainability) century

Half the world now lives in cities, and by midcentury 75 percent of us will be urbanites. To make our cities sustainable, look to the 2012 TED Prize and a fascinating new documentary called Urbanized. Photo courtesy of David Schenfeld/Flickr By the middle of this century, there will be as many people living in cities worldwide as there are alive …

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The Serious Side of Social Media

Social media has a big impact on (most) of our everyday lives. According to Facebook, they currently have 800 million users worldwide, with about 400 million of those users logging on every day. Though its numbers are significantly smaller, Twitter, with about 56 million active users, is also a force to be reckoned with. For the most part, social media …

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Everybody Owns the Cloud: The Technology Power Shift

Twenty years ago, Microsoft was taking over the world, Oregon Trail was the coolest game ever and Googol was only a number. In those transformative days, consumers were getting a first taste of info tech — for work and play. Unless you were a geek genius or rich kid, the high price tag of hardware, software and support inhibited universal …

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How does #Shift inspire?

The #Shift NYC un-conference started conversations and inspired new ideas for social enterprise and brand evolution in an age of new media. Learn more in this short video vignette, just after the “Broadcast” salon: [tube]emxZ-31503w[/tube]

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Straight talk about #Shift

What did attendees think of the #Shift un-conference? Watch a brief glimpse after the “Broadcast” salon and listen to what a few participants experienced, including Kassidy from Journey of Action and Brad of Revision3. [tube]hzr3Pvj83fg[/tube]

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Life is a Game: The Gamification of IT

Today, life really is all fun and games — even at work. With the gamification of the workplace and the consumerization of IT, this shift is apparent in homes, cars, schools, prisons, courthouses, workplaces, airports, shopping malls and more. The Apple iPhenomenon, mobile apps popularity and social media craze started a revolutionary movement all over the world: fun is required. …

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#ShiftNYC shows you Social IR

Share the vision of how PGi EVP of Strategy and Communications Sean O’Brien unifies social media tools with video conferencing solution iMeet to drive authentic, long-term relationships with the IR community. StockTwits founder Howard Lindzon discusses his “idea network” philosophy of how a new generation of IR professionals are breaking down walls and breaking the rules with social media tools and changing the game …

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#ShiftNYC and social enterprise in action

Smart companies are moving toward social responsibility as a business model and—recognizing that consumers are choosing products and brands that promote social good—are abandoning superficial PR campaigns. Whether a business is donating money, passing on skills, or creating a platform for social good, their focus is on generating awareness and creating an impacy. Two such companies—Warby Parker and This Shirt …

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SXSW Eco Conference: A Perspective on One of Austin’s Most Engaging Green Events

Earlier this month I attended the inaugural SXSW Eco conference in Austin, Texas. SXSW Eco is a newly created three-day conference designed to foster dialog among an international audience of executive level decision makers from both public and private sectors as well as recognized thought leaders from academia. This integrated cross sector approach to solving recognized sustainability challenges evolved the …

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Steve Stoute attends #ShiftNYC

One of the most exciting events during #ShiftNYC was Steve Stoute’s conversations around social media, cultural impact and importance, and the influence of hip-hop culture on overall mainstream values and corporate brands. After speaking with the standing room only crowd, Stout signed copies of his new book, “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of …

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Day 2, Part 1: #Shift Recap of the Social IR discussion

On day two of #Shift, a collaborative conversation on investor relations trends, including social media integration in IR communications, created a stir in this historically by-the-book segment. Moderated by Michael Santoli of Barrons, the panel pulled together some very forward thinking and social IR experts including Howard Lindzon, Joshua Brown, Barry Ritholz and Sean O’Brien. The group discussed the importance …

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#ShiftNYC continues with New Work Life ideas

As the #ShiftNYC conference progressed through the end of the week, the energy, themes, and connections of each event built upon the next. Attendees regularly approached the PGi and SocialPeopleTV hosts throughout the day, remarking on the positive vibe of the room as well as the candid and constructive dialogue that highlighted the sessions. The following overview of the New …

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#ShiftNYC Continues with Broadcast and New Media

PGi Shift event

The second day of the #ShiftNYC event brought with it a generous and intelligent panel including participants from SocialTV, OMD, Social People, Edelman Digital and others speaking on the evolution of media and the new demands of audience engagement. This session discussed social media metrics and how measurement can take our attention away from the bigger picture of relationships. Our …

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#ShiftNYC begins “un-conference” with social enterprise panel

#shiftnyc

If you’ve been reading the #Shift blog or following our recent event, you know that PGi has been busily deconstructing the world’s present work dynamic and examining new trends that are reshaping our professional identity. In media, in corporate environments, and in consumers’ minds and habits, the status quo is unquestionably changing. The dialogues among our panelists and attendees at …

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The Coworking Revolution

Mobile technology has fundamentally shifted the way people think about work and where they get their work done. Smartphones and virtual meeting products have enabled professionals in every realm of business to be productive, make an impact and still stay connected in ways never experienced before. Our views of the traditional workplace are fading away and being replaced with a …

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The Future of IR is Social

If you think that Millennials thrive on social media, you’re right. If you think that the Baby Boomers haven’t tuned in as well, you’re in for a surprise. Social media has cross-generational appeal and forms the demographic heart of the investor community. Platform of the People More people are using social media than ever, and the bulk of those users …

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Office Ch-Ch-Ch-Ch-Changes: How Office Environments Are Shifting

David Bowie certainly knew a lot about changing and so do offices. Decade after decade, we’ve seen changes in the office landscape (check out Wired’s Evolution of Office Spaces). Employers often look for ways to boost or maintain employee morale, productivity, teamwork and autonomy all at the same time. Office planning is one of the first places where they start. …

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How do Brands Stand out From the Noise?

Traditional marketing practices just don’t cut it anymore. Participating in Twitter, Facebook, blogging, and a host of alternative mass communications platforms have become standard practice for businesses in today’s digital age. Certainly, marketers have had to evolve their strategies and messages to create compelling brands that last and resonate with customers, but with the advent of social media and more …

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DECON’s Peter Bittenbender shares with #Shift

Peter Bittenbender, CEO of DECON, gives #Shift a glimpse into his innovative, powerful business model: combing creative agency, production house and independent record label. [tube]gGhRO2pPYEQ[/tube]

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Sales Tax as the New Tithe

For the past 3 days, I’ve been teleworking from my hometown of El Paso, Texas. Being around my family — the people who have taught me most of my spiritual and moral values (e.g., treat others as you would want to be treated, be responsible and volunteer as much as you can) —  I am always taught something new. Though …

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