Tag Archives: ABM

ABM Strategies: Benefits of Recurring Client Webcasts for Account-Based Marketing

ABM Strategies: Benefits of Recurring Client Webcasts for Account-Based Marketing

Account-based marketing, or ABM, focuses on finding best-fit, enterprise-level clients and targeting your sales and marketing efforts to attract them through personalized messaging. Rather than reaching out to individuals, however, ABM touches all the key decision-makers in an organization. Benefits and Challenges of ABM Unlike traditional lead generation methods, ABM can lead to higher conversion rates, greater customer loyalty, and …

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