Tag Archives: Data

How Data is Driving the Future of Marketing

marketing data

It’s common knowledge among marketers that data is king, and in today’s tech-savvy marketing space, automation and algorithms are largely responsible for providing this information. While the  marketers of yesteryear could only dream of technologies that could make retrieving insights so …

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Big Data: The Key to Collaboration-Centric Business

big data, collaboration

Recently I participated in a webinar panel with IT and marketing leaders on building alignment between the CIO and CMO, and surprisingly every speaker agreed: most of us are there or well on our way. The next frontier is building …

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