Tag Archives: iMeet Central

Komatsu Mining Corp., formerly known as Joy Global, is a provider of advanced equipment systems and direct services to the global mining industry. Komatsu Mining Corp. partners directly with customers to help facilitate zero-harm mining operations with the highest production and lowest life-cycle costs. With over 10,000 global employees, Komatsu Mining Corp. (KMC) was in search of a reliable, central …

For marketers, the corporate ladder traditionally is missing a rung or two. Climb to the lofty heights of CMO-dom, sure. Oversee a billion-dollar marketing budget, no problem. But run the whole show? That was best left to the masters of finance, operations and business development. “Looking back a bit, it is not surprising that the person who, essentially, managed the advertising …