Tag Archives: live events

Why Webcasts Are Saving the Live Events Industry

Why Webcasts Are Saving the Live Events Industry

2020 has proven to be a challenging year for the live events industry. The COVID-19 pandemic impacted the ability for audiences to physically gather safely. Many meeting and event planners quickly converted live events to fully virtual to adapt to the new reality. Responses to a PCMA survey conducted in April 2020 revealed that “7 out of 10 respondents have …

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