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Tag Archives: localization

What Does Glocalization Mean for Your Business?

When companies expand across borders, they have to consider translating product information, currencies, images, date and time formats, and other regional nuances. Without these careful considerations, businesses risk culture shock and failing markets. That’s where glocalization comes in to help companies adjust to local cultures. Here’s what you need to know about glocalization: Defining Glocalization Coined by sociologist Roland Roberston …

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