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Tag Archives: marketing

Should Marketers Go All-in on Virtual Reality in 2017?

Virtual reality

Virtual reality business in booming, and the popularity of VR technology shows no sign of slowing down. But is VR technology worth the investment for marketing departments?  Find out what iMeetCentral contributor Jason Compton has to say about VR in the marketing line of business: If you believe in mass advertising indicators, the big push to put virtual reality goggles …

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Your Next CEO? The Case for Your CMO

CMO

For marketers, the corporate ladder traditionally is missing a rung or two. Climb to the lofty heights of CMO-dom, sure. Oversee a billion-dollar marketing budget, no problem. But run the whole show? That was best left to the masters of finance, operations and business development. “Looking back a bit, it is not surprising that the person who, essentially, managed the advertising …

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How Data is Driving the Future of Marketing

marketing data

It’s common knowledge among marketers that data is king, and in today’s tech-savvy marketing space, automation and algorithms are largely responsible for providing this information. While the  marketers of yesteryear could only dream of technologies that could make retrieving insights so simple, is there still a place for experience-based strategy in an automated world? Find out what iMeetCentral contributor Jason Compton …

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At the Corner of Create and Collaborate: A CMO’s Guide to Managing Marketing’s Newest, Busy Intersection in the Enterprise

Say “goodbye” to the marketing silo. Gone are the days when the marketing team solely focused on ad campaigns and only worked with their agencies. While Marketing has always owned the brand, today owning the brand has evolved into a much broader role of owning the sum of the customer experience – requiring marketers to work with a larger group …

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Selling with Video: So Easy a 12-Year-Old Can Do It

Video is everywhere. From ads online to product demonstrations and customer case studies, video is one of the most powerful tools any company can use to strengthen brand recognition and educate customers on their products—and a powerful tool for sales and marketing reps. In 2015, research by the Content Marketing Institute and MarketingProfs found that 74 percent of B2C marketers …

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Video: The Newest, Busiest Intersection in the Marketing Department

Have you noticed? Marketing is home to the newest, busiest intersection within the whole organization. It’s an on-demand world where marketing assets and programs need to be created, accessed, iterated, published, repurposed, and measured in real time — by a variety of users. View our video “How to Navigate the Corner of Create and Collaborate: Marketing’s Newest, Busiest Intersection.” You’ll …

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Webinar: At the Corner of Create and Collaborate

The future of marketing will require brands to market “with” buyers, not “at” them. Marketing in the 21st century has become a two-way street, with conversation and engagement flowing seamlessly between sellers, buyers, teams, third parties, thought leaders, peers and even competitors. Watch the At the Corner of Create and Collaborate webinar for a look at these trends which are shaping …

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The Problem with Docs, Drops and Camps

If you work in marketing, you know all about the pain points associated with the “Docs, Drops and Camps” approach to getting work done.  Pains like limited file storage, awkward sharing with internal teams and external vendors, and having to use a variety of tools which are not integrated. Each of these tools has limitations in key areas. What you need is …

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eBook: Still Collaborating with Emails and Conference Calls?

Does this sound familiar? When it’s time for a meeting with remote marketing staff, cross-functional teams, vendors or partners, everyone piles into a meeting room and the leader dials into a conferencing number. After all the people at different locations get connected, there’s confusion about who’s speaking, difficulty hearing them or understanding what they’re saying, and there are delays while …

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The Value of Webinars for the Modern Marketer

What is one of the most popular technologies and tactics for generating engaging content and driving more qualified leads to sales?  Yes, it’s the venerable webinar.  And evolution in technology such as SaaS delivery models and integration with your Marketing Automation system, have made webinars more accessible than ever before. But what is the real value of webinars? And why …

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A CMO’s Guide to Virtual Collaboration

Marketing departments are growing in size, skills diversity and location. And today’s CMO is more involved than ever with the entire organization—including services, sales, product, IT, HR and finance. With all these disparate stakeholders engaged, sometimes it can feel like herding cats and corralling chickens! That’s why for CMOs, virtual and online collaboration are more important than ever. Check out …

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[eBook] C-Suite Collaboration: Earning and Keeping Marketing’s Seat at the Table

Not surprisingly, by 2017, CMOs will direct more corporate technology spending than CIOs. However, the leader most often left out of the C-suite is still the CMO, according to research in the newest eBook by PGi. Marketing leaders, it’s time to make your mark and learn how to earn a bigger role in setting the corporate agenda. Get your copy …

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Are You Leading the Marketing Department of the Future?

Say goodbye to the marketing silo. Thanks to technology and due to the demands of the customer-centric business, marketers everywhere are facing new possibilities, challenges and levels of transparency throughout organizations. Marketing is now relying on cross-functional collaboration, digging into data and aligning with IT more than ever before. Learn how to future-proof your marketing team and effectively navigate the …

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Making Customers the Hero at MarketingProfs B2B 2015 Forum

Are your marketing efforts focusing more on your story than the customer’s? Do your marketing campaigns feel a little less than, well, human? This year’s MarketingProfs’ B2B Marketing Forum on Oct. 21-23 was all about the three C’s: creating customer connections! Across all 54 sessions, the message echoed again and again is to put the customer at the center, as recapped by …

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Conjure up Some Collaboration Magic With PGi at MarketingProfs

Marketing Magic

Want to put a spell on your webinar participants? Searching for better ways to bewitch your digital audience? Wish you had a magic marketing touch? This year’s MarketingProfs’ B2B Marketing Forum will include 54 sessions from the top players in the industry so you can “Make Marketing Magic.” During Oct. 21-23, join PGi as MarketingProfs works its magic in Boston. …

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How to Use MQL Metrics for Sales and Marketing Alignment

marketing qualified leads

As a follow-up to our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, I’ve been answering our webinar viewers’ questions in greater detail here on The Future of Business Collaboration. Here’s a final viewer question I’ll look at today: How do you prevent sales and marketing from going in different directions? I’ll reveal …

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Sales & Marketing Alignment: Best Practices for Dispersed Teams

tips for dispersed teams

During our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, my cohost Jason Hekl, Vice President and Group Director at SiriusDecisions, explained how to build alignment with shared definitions and processes. As he said, though, none of this works without very tight communication. For sales and marketing teams that are dispersed, establishing and …

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Marketing Technologies to Complement Your Demand Gen Strategy

marketing technology

Marketing is now moving and evolving so quickly that no team can be successful without the right technology. But with so many new tools available, how do you choose the marketing technologies most worth your time and budget? During PGi’s recent sales and marketing alignment webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, my …

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The Best Way to Collaborate for Sales and Marketing Alignment

sales and marketing collaboration

We believe that better collaboration leads to better results at PGi. So during PGi’s recent sales and marketing alignment webinar, I asked the audience, “What is the primary means for collaborating between your sales and marketing organization?” About 59 percent of webinar attendees said their sales and marketing teams relied on web conferencing, audio conferencing or video conferencing to collaborate. …

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Webinar: 4 Pillars of Building Sales & Marketing Alignment

sales and marketing alignment webinar

Register now for PGi’s upcoming webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, on June 4 at 2 p.m. ET (11 a.m. PT). Are your sales and marketing teams missing out on opportunities because you’re out of sync? Are you clueless about how your team counterparts are engaging with prospects and customers? Then it’s time …

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