Tag Archives: marketing

Making Customers the Hero at MarketingProfs B2B 2015 Forum

Are your marketing efforts focusing more on your story than the customer’s? Do your marketing campaigns feel a little less than, well, human? This year’s MarketingProfs’ B2B Marketing Forum on Oct. 21-23 was all about the three C’s: creating customer connections! Across …

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Conjure up Some Collaboration Magic With PGi at MarketingProfs

Marketing Magic

Want to put a spell on your webinar participants? Searching for better ways to bewitch your digital audience? Wish you had a magic marketing touch? This year’s MarketingProfs’ B2B Marketing Forum will include 54 sessions from the top players in …

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How to Use MQL Metrics for Sales and Marketing Alignment

marketing qualified leads

As a follow-up to our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, I’ve been answering our webinar viewers’ questions in greater detail here on The Future of Business Collaboration. Here’s a final …

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Sales & Marketing Alignment: Best Practices for Dispersed Teams

tips for dispersed teams

During our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, my cohost Jason Hekl, Vice President and Group Director at SiriusDecisions, explained how to build alignment with shared definitions and processes. As he …

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Marketing Technologies to Complement Your Demand Gen Strategy

marketing technology

Marketing is now moving and evolving so quickly that no team can be successful without the right technology. But with so many new tools available, how do you choose the marketing technologies most worth your time and budget? During PGi’s …

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The Best Way to Collaborate for Sales and Marketing Alignment

sales and marketing collaboration

We believe that better collaboration leads to better results at PGi. So during PGi’s recent sales and marketing alignment webinar, I asked the audience, “What is the primary means for collaborating between your sales and marketing organization?” About 59 percent …

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Webinar: 4 Pillars of Building Sales & Marketing Alignment

sales and marketing alignment webinar

Register now for PGi’s upcoming webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, on June 4 at 2 p.m. ET (11 a.m. PT). Are your sales and marketing teams missing out on opportunities because …

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Best Practices for Driving Marketing & Sales Pipeline Velocity with Web Events

demand generation using webinars webcasts web events

As a modern marketer, one of the most important metrics is the number of marketing qualified leads and opportunities generated for sales. Being able to effectively engage and accelerate leads through your pipeline is critical to your success. So how …

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Create Memorable Content with Webinars

In a world where every individual and brand has a voice on social media and the opportunity to generate and distribute new content, it can be a struggle to rise above the noise. Creating truly memorable content and relationships can …

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Recap: Forrester’s Forum for Sales Enablement Leaders

PGi at Forrester Forum

The theme of the Forrester’s Forum For Sales Enablement Professionals this week in Scottsdale, Ariz. was “Win in B2B By Optimizing All Your Sales Channels,” and the session topics ranged from sales in a digital environment to sales enablement and …

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Turn DIY into ROI with Self-Service Webcasts

self-service webcasts

Webcasting and webinars have become critical tools for any organisation’s internal and external communications. From demand-gen webinars, internal town halls, conference broadcasts and more, the use cases for webcasting are wide-spread and represent significant opportunities particularly within the Marketing department. …

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Webinar: Strategies for Marketing in Today’s Digital World

Today’s digital landscape puts a lot of pressure on marketers to do the seemingly impossible: to keep one foot in the present and one foot in the future. You must glue yourself to a real-time, 360-degree view of the customer …

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Webinar: Using Web Events to Increase Pipeline Velocity

increase pipeline velocity

When it comes to lead generation, webinar marketing excels at connecting new prospects to your brand in a cost-efficient way. Although if you’re only using webinars to drive new leads, you’re not unlocking the full value of web events. Driving …

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13 Remarkable Marketing Quotes to Inspire & Motivate

Marketing inspiration quotes from marketing leaders

We all need a little inspiration in our work lives. To help us be innovative. To push through the clutter. To focus on meaningful productivity, not just busy work. To win new customers. To delight our current customers. To outsoar …

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13 Tips for Unforgettable Webinar Presentations

What do we want in our webinar presentations? “You like me, you really like me!” What we get? “ZZZZZZZZZZ!” Truly awesome webinar presentations engage, awe, thrill, reveal and excite. Every marketing expert, public relations executive and corporate communications manager know, …

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Collaborative Conversation with Leaders of the Disruptive Revenue Marketing Movement, Debbie Qaqish and Liz McClellan

On Friday, I had the opportunity to speak with Chief Strategy Officer Debbie Qaqish about her new book, Rise of the Revenue Marketer. Liz McClellan, PGi VP of Field Marketing and contributor to the book, joined us to discuss the …

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