Tag Archives: marketing

Conjure up Some Collaboration Magic With PGi at MarketingProfs

Marketing Magic

Want to put a spell on your webinar participants? Searching for better ways to bewitch your digital audience? Wish you had a magic marketing touch? This year’s MarketingProfs’ B2B Marketing Forum will include 54 sessions from the top players in the industry so you can “Make Marketing Magic.” During Oct. 21-23, join PGi as MarketingProfs works its magic in Boston. …

Read More »

How to Use MQL Metrics for Sales and Marketing Alignment

marketing qualified leads

As a follow-up to our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, I’ve been answering our webinar viewers’ questions in greater detail here on The Future of Business Collaboration. Here’s a final viewer question I’ll look at today: How do you prevent sales and marketing from going in different directions? I’ll reveal …

Read More »

Sales & Marketing Alignment: Best Practices for Dispersed Teams

tips for dispersed teams

During our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, my cohost Jason Hekl, Vice President and Group Director at SiriusDecisions, explained how to build alignment with shared definitions and processes. As he said, though, none of this works without very tight communication. For sales and marketing teams that are dispersed, establishing and …

Read More »

Marketing Technologies to Complement Your Demand Gen Strategy

marketing technology

Marketing is now moving and evolving so quickly that no team can be successful without the right technology. But with so many new tools available, how do you choose the marketing technologies most worth your time and budget? During PGi’s recent sales and marketing alignment webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, my …

Read More »

The Best Way to Collaborate for Sales and Marketing Alignment

sales and marketing collaboration

We believe that better collaboration leads to better results at PGi. So during PGi’s recent sales and marketing alignment webinar, I asked the audience, “What is the primary means for collaborating between your sales and marketing organization?” About 59 percent of webinar attendees said their sales and marketing teams relied on web conferencing, audio conferencing or video conferencing to collaborate. …

Read More »

Webinar: 4 Pillars of Building Sales & Marketing Alignment

sales and marketing alignment webinar

Register now for PGi’s upcoming webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, on June 4 at 2 p.m. ET (11 a.m. PT). Are your sales and marketing teams missing out on opportunities because you’re out of sync? Are you clueless about how your team counterparts are engaging with prospects and customers? Then it’s time …

Read More »

Best Practices for Driving Marketing & Sales Pipeline Velocity with Web Events [SlideShare]

demand generation using webinars webcasts web events

As a modern marketer, one of the most important metrics is the number of marketing qualified leads and opportunities generated for sales. Being able to effectively engage and accelerate leads through your pipeline is critical to your success. So how can you engage your audience and increase velocity of leads through your pipeline using web events? Watch the webinar replay …

Read More »

Create Memorable Content with Webinars

In a world where every individual and brand has a voice on social media and the opportunity to generate and distribute new content, it can be a struggle to rise above the noise. Creating truly memorable content and relationships can be challenging when your target audience is weathering a deluge of messages competing for their attention. We all want to …

Read More »

Recap: Forrester’s Forum for Sales Enablement Leaders

PGi at Forrester Forum

The theme of the Forrester’s Forum For Sales Enablement Professionals this week in Scottsdale, Ariz. was “Win in B2B By Optimizing All Your Sales Channels,” and the session topics ranged from sales in a digital environment to sales enablement and transformation to customer alignment. But really, this conference was all about customer engagement, according to Seismic, through the entire buyer’s …

Read More »

Turn DIY into ROI with Self-Service Webcasts

self-service webcasts

Webcasting and webinars have become critical tools for any organisation’s internal and external communications. From demand-gen webinars, internal town halls, conference broadcasts and more, the use cases for webcasting are wide-spread and represent significant opportunities particularly within the Marketing department. While traditionally restrained by cost and complexity, today’s webcasts have become truly do-it-yourself, offering self-service solutions that can accelerate your …

Read More »

Webinar: Strategies for Marketing in Today’s Digital World

Today’s digital landscape puts a lot of pressure on marketers to do the seemingly impossible: to keep one foot in the present and one foot in the future. You must glue yourself to a real-time, 360-degree view of the customer experience and do so from a constant “what’s next” mindset. You don’t just need new tools for marketing’s massive digital …

Read More »

Webinar: Using Web Events to Increase Pipeline Velocity

increase pipeline velocity

When it comes to lead generation, webinar marketing excels at connecting new prospects to your brand in a cost-efficient way. Although if you’re only using webinars to drive new leads, you’re not unlocking the full value of web events. Driving top-of-funnel leads is only the beginning. You can also use webinars to nurture and engage those prospects through the entire …

Read More »

13 Remarkable Marketing Quotes to Inspire & Motivate

Marketing inspiration quotes from marketing leaders

We all need a little inspiration in our work lives. To help us be innovative. To push through the clutter. To focus on meaningful productivity, not just busy work. To win new customers. To delight our current customers. To outsoar the competition. And to drive new ways of thinking, learning and experiencing. To help you reach remarkable and innovative heights …

Read More »

13 Tips for Unforgettable Webinar Presentations

What do we want in our webinar presentations? “You like me, you really like me!” What we get? “ZZZZZZZZZZ!” Truly awesome webinar presentations engage, awe, thrill, reveal and excite. Every marketing expert, public relations executive and corporate communications manager know, however, that hosting a truly epic webinar is like hitting the jackpot. You want to engage your audience without inundating …

Read More »

Collaborative Conversation with Leaders of the Disruptive Revenue Marketing Movement, Debbie Qaqish and Liz McClellan

On Friday, I had the opportunity to speak with Chief Strategy Officer Debbie Qaqish about her new book, Rise of the Revenue Marketer. Liz McClellan, PGi VP of Field Marketing and contributor to the book, joined us to discuss the evolution of marketing strategy, the tools needed for modern sales enablement and the game-changing strategies and results of revenue marketing. …

Read More »