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Tag Archives: opportunity

#ShiftNYC Continues with Broadcast and New Media

PGi Shift event

The second day of the #ShiftNYC event brought with it a generous and intelligent panel including participants from SocialTV, OMD, Social People, Edelman Digital and others speaking on the evolution of media and the new demands of audience engagement. This session discussed social media metrics and how measurement can take our attention away from the bigger picture of relationships. Our …

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The Future of IR is Social

If you think that Millennials thrive on social media, you’re right. If you think that the Baby Boomers haven’t tuned in as well, you’re in for a surprise. Social media has cross-generational appeal and forms the demographic heart of the investor community. Platform of the People More people are using social media than ever, and the bulk of those users …

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