Tag Archives: sales

Salesforce Management and Success with Remote Teams

Salesforce Management and Success with Remote Teams

Are you a sales manager concerned about managing, motivating, and leading your remote sales team in a changing world? Your salespeople, too, are probably worried about missing sales goals or revenue projections when they can’t meet connections and close deals face-to-face. You can adopt technology such as a webcast for lead generation and video conferencing to take the place of business lunches. …

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How to Promote and Sell Your Products and Services through Online Events

Promote and Sell Your Products and Services through Online Events

No one likes being sold to. It’s why people don’t enjoy going to a car dealership or shopping for an expensive item. To help customers feel more at ease, companies look for other opportunities to educate the customer and capture a sale in the process. In today’s virtual world, you can accomplish this through interactive and intriguing online events such as …

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How to Build Your Sales Funnel: Advice for Before, During, and After Virtual Events

Build Your Sales Funnel: Advice for Before, During, and After Virtual Events

Long gone are the days of in-person meetings with vendors and potential leads during industry conferences. With the shift toward a remote workforce and digital landscape, companies who previously relied on building an sales funnel are making the transition to virtual events. While much of the same principles apply to virtual events, developing an effective sales funnel starts well before …

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Three Tips for Successful Account-Based Marketing Webcast Strategies

Three Tips for Successful Account-Based Marketing Webcast Strategies

Most businesses adopt a vague approach to targeting audiences, often opting to market to the masses. While this option can work, account-based marketing strategies provide marketers with a better path to success through targeted virtual opportunities and tactics. Wordstream defines Account-based marketing (ABM) as “a strategic marketing strategy where key business accounts are marketed to directly, as units of one (compared to the typical …

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4 Convincing Reasons to Use Webinars and Webcasts as a Lead Generation Tool

Lead Generation with Webcasts and Webinars

73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads. SaaS companies, marketing agencies, entrepreneurs, financial organizations, and a myriad of other industries use webinars and webcasts as lead generation tools. Why? Because they’re effective. And, with a majority of the world stuck at home now due to the pandemic, there’s never been …

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5 Ways PGi Employees Show Their Customers Love on Valentine’s Day and Beyond

Valentine’s Day is typically associated with couples in love, but at PGi, we believe the love should be shared all around, from employee to employee and from employee to customer. Our customers are our top priority at PGi, and we make a concerted effort to show our customers love, both on Valentine’s Day and throughout the rest of the year. Check …

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The Art of the Cold Email

cold email

Cold emailing is one of the most difficult sales communications to pull off. Why? For starters, you have no history or connection with your audience, no real way of knowing what may resonate with them. Second, because you lack a relationship with this person you’re missing out on non-verbal feedback, so you can’t modify your approach in the moment of …

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Jill Rowley and Getting to Know Your Buyer: STAGEnext 2016 Keynote Recap

social selling

From August 17 to 19, 2016, PGi held its annual sales conference, STAGEnext, which featured a keynote address by the widely-regarded salesperson and social selling extraordinaire, Jill Rowley. In her keynote speech, Rowley shared valuable selling insights and tips for the contemporary salesperson. The following is an overview of Rowley’s keynote speech. A successful salesperson is an adaptable salesperson, one …

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The Life of a Digital Nomad: 4 Tips for a Better Life

smart office

If your job requires a lot of travel time, then you know the challenges you face when it comes to working remote. Where it’s staying connected, trying to access files, or sometimes, just finding a decent Wi-Fi signal, there are a lot of bumps in the road when you’re always working on the road. But being a “digital nomad” has …

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Selling with Video: So Easy a 12-Year-Old Can Do It

Video is everywhere. From ads online to product demonstrations and customer case studies, video is one of the most powerful tools any company can use to strengthen brand recognition and educate customers on their products—and a powerful tool for sales and marketing reps. In 2015, research by the Content Marketing Institute and MarketingProfs found that 74 percent of B2C marketers …

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Keep Product Innovation Paced at the Speed of Your Customers

One of the (potential) downsides of technological innovation is the ever-increasing speed of change. It seems that every week brings a new update, patch or terms agreement. Businesses and their IT departments are forced to constantly evaluate and adapt to a changing landscape, weighing the pros and cons between the latest-and-greatest software versus sticking with existing legacy systems. But is …

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Formula for a Winning Presentation Design

Formulating the best presentation for your next sales meeting can seem like rocket science. Where do you start? Should you use graphs and pie charts? How do you conclude your presentation? Is there really a science behind designing the perfect presentation? The Presentation Scientists at PGi have the answers. Check out the five elements you need to create a winning …

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How to Use MQL Metrics for Sales and Marketing Alignment

marketing qualified leads

As a follow-up to our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, I’ve been answering our webinar viewers’ questions in greater detail here on The Future of Business Collaboration. Here’s a final viewer question I’ll look at today: How do you prevent sales and marketing from going in different directions? I’ll reveal …

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Sales & Marketing Alignment: Best Practices for Dispersed Teams

tips for dispersed teams

During our recent webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, my cohost Jason Hekl, Vice President and Group Director at SiriusDecisions, explained how to build alignment with shared definitions and processes. As he said, though, none of this works without very tight communication. For sales and marketing teams that are dispersed, establishing and …

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10 Rules of Social Sales

10 Rules of Social Sales Cover

Blazing a trail, forging a new path and breaking ground on new ways to sell on social media all sounds very exciting, but don’t you wish you had some wisdom and guidelines to help you take the first steps? Now you do. Here’s what the speakers of PGi’s recent webinar, Join the Sales Revolution!, said are the new rules of …

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The Best Way to Collaborate for Sales and Marketing Alignment

sales and marketing collaboration

We believe that better collaboration leads to better results at PGi. So during PGi’s recent sales and marketing alignment webinar, I asked the audience, “What is the primary means for collaborating between your sales and marketing organization?” About 59 percent of webinar attendees said their sales and marketing teams relied on web conferencing, audio conferencing or video conferencing to collaborate. …

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3 Critical Things You Need to Succeed in Social Sales

social sales plan

The cold call is dead, content now has a significant impact on buying decisions and video fosters trust in the sales cycle. This is the new era of social sales. However, despite the tremendous value of thought leadership and online buyer education, social sales isn’t simply a matter of creating a Twitter profile and posting updates to LinkedIn. To ensure …

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Webinar: Join the Sales Revolution!

Social Sales Webinar

Register now for PGi’s “Join the Sales Revolution!” webcast on Wednesday, June 10, at 1 p.m. EDT. Social sales, CRM, thought leadership, collaboration: these are more than just buzzwords for today’s sales professionals. They’re all part of the social sales revolution. PGi’s brand new eBook on social selling, “Join the Social Sales Revolution: Your Guide to the New Way to …

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Webinar: 4 Pillars of Building Sales & Marketing Alignment

sales and marketing alignment webinar

Register now for PGi’s upcoming webinar, Ask the Experts with SiriusDecisions: 4 Pillars of Building Sales & Marketing Alignment, on June 4 at 2 p.m. ET (11 a.m. PT). Are your sales and marketing teams missing out on opportunities because you’re out of sync? Are you clueless about how your team counterparts are engaging with prospects and customers? Then it’s time …

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Sales Life: Tools for Staying Organized on the Road

As a sales professional, you may be privy to the woes of constantly staying on the road to meet with new clients and prospects, networking at various conferences and being left with an additional to-do list in the wake of your crazy schedule. However, having the right organizational tools and calendar app can make all the difference. From varying project …

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