Tag Archives: social media

#ShiftNYC Continues with Broadcast and New Media

PGi Shift event

The second day of the #ShiftNYC event brought with it a generous and intelligent panel including participants from SocialTV, OMD, Social People, Edelman Digital and others speaking on the evolution of media and the new demands of audience engagement. This …

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You Can’t Do That on Television! Or Can You?

I’m sure you can relate to an early point in a newfound relationship where you were both still in that phase where you’re not quite sure things will work out. You may ask feeler questions, such as, “What’s your favorite …

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The Future of IR is Social

If you think that Millennials thrive on social media, you’re right. If you think that the Baby Boomers haven’t tuned in as well, you’re in for a surprise. Social media has cross-generational appeal and forms the demographic heart of the …

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How do Brands Stand out From the Noise?

Traditional marketing practices just don’t cut it anymore. Participating in Twitter, Facebook, blogging, and a host of alternative mass communications platforms have become standard practice for businesses in today’s digital age. Certainly, marketers have had to evolve their strategies and …

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How teleworking is transforming

Telecommuting, which has been around since the 1970s, has become an increasingly popular work practice. However, forty years of technological advancements, worldwide interconnectivity, and sky-rocketing adoption rates has transformed what it means to “work from home” in the new millennium. …

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Welcome to #Shift

Meet Sean O’Brien, EVP of Strategic Communications at PGi, and learn what #Shift is all about. FQMdqs5Z1BQ

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Three Easy Ways to Improve Your Klout Score

Social media is an increasingly important part of the way we define companies, products and employees. Building online relationships extends your reach of influence, and that’s why PGi integrated social media into its video conferencing tool iMeet – to help …

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How to Communiate Effectively in the Digital Age

We are in a Communication Revolution — a pivotal shift in global culture and influence. Letters are all but extinct thanks to email, text and social networks. Landline telephones are on the endangered species list as homes across the world …

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Dog Bless You: Leading with Compassion at SXSW 2011

When the earthquake and tsunami hit Japan last week, the country’s devastation instantly vaulted to the forefront of Austin’s SXSW interactive conference. Developers, bloggers, tech gurus and philanthropists all united to spread the word and their generosity to aid Japan …

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