Tag Archives: storytelling

Storytelling: what technology means versus what it does

This video has been a point of discussion this week among our PGi team—as you watch, you’ll witness its undeniable emotional power. Understanding that Henry is the hero of the story and that technology merely facilitates the music that brings him back to life again, brings fluidity and vitality to his limbs, expression to his face and light to his …

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#ShiftNYC Continues with Broadcast and New Media

PGi Shift event

The second day of the #ShiftNYC event brought with it a generous and intelligent panel including participants from SocialTV, OMD, Social People, Edelman Digital and others speaking on the evolution of media and the new demands of audience engagement. This session discussed social media metrics and how measurement can take our attention away from the bigger picture of relationships. Our …

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