Tag Archives: webinar

Building Connections with Virtual Conferences

Building Connections with Virtual Conferences

For years, marketers, sales managers, and business owners believed it was difficult to forget personal connections through virtual conferences. Myths perpetuated that virtual events failed to create valuable interactions between participants, exhibitors, and speakers. The pandemic forced brands to rely on virtual events and conferences to stay in touch with their market. Soon, it became evident that today’s webcast and …

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How to Market Your Virtual Events When Your Audience is Global

How to Market Your Virtual Events When Your Audience is Global

Virtual events have been available to global audiences for years. But, 2020 proved just how beneficial these events are for enterprises across all industries. With an audience size that large, your marketing strategy needs to rise and generate demand from all over the world. Honing in on a single tactic won’t work when you have to reach thousands upon thousands of …

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Personalizing your Webcast to Drive New Sales

Personalizing your Webcast to Drive New Sales

A professionally produced webcast does more than just present your brand in a positive light. Marketers say webcasts remain one of the top tactics to generate high-quality leads. Consider these statistics: 60% of marketers use webcasts as part of their content marketing strategy 73% of B2B sales leaders view webcasts as an effective way to generate high-quality leads Approximately 5% …

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Five Tips to Master Internal Corporate Communications in a Global Workforce

Five Tips to Master Internal Corporate Communications in a Global Workforce

Employee engagement has become increasingly difficult in a work-from-home world. More than 50% of employees say they would like to work from home three or more days per week even after the pandemic ends, according to a recent McKinsey & Company study. But 44% fear a loss of communication and connection to colleagues, while 43% worry about reduced collaboration for individuals …

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Effective Marketing for Your Online Events to Reach Larger Audiences

Effective Marketing for Your Online Events to Reach Larger Audiences

Are you hosting an online event? Once the technology is in place to deliver a professional quality webcast, you want to set the stage to attract the largest qualified audience you can. By combining account-based marketing (ABM) with existing clients, along with Google and Facebook ads to reach new audiences, you can gain attention and enthusiasm for your events, resulting in more …

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Audio Quality Is Everything In Your Webcast — Here’s How to Achieve The Best Sound

Audio Quality Is Everything In Your Webcast

Nothing puts a damper on your online meeting or webcast faster than poor audio quality. Your brand hinges on a professional performance, whether you’re hosting a webcast for lead generation or a sales presentation for prospects. Poor audio quality can also lead to meeting frustration and keep your team from getting things done. It can cause hurt feelings and diminished …

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Three Top Human Resource Trends for Global Enterprises

Three Top Human Resource Trends for Global Enterprises

The pandemic brought a slew of unique challenges for businesses, with employees working remotely from home. But as the pandemic winds down, many global businesses have started thinking beyond the borders of their region when it comes to hiring, largely as a result of embracing remote work with current employees. If everyone is working remotely, it no longer matters where your top …

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How to Increase Attendance Through Innovative Pre-Event Marketing

How to Increase Attendance Through Innovative Pre-Event Marketing

It happens all the time in the virtual event arena. Companies drive phenomenal event registration numbers, but a fraction of confirmed participants show up on the day. This situation leaves marketers wondering what went wrong and what they could have done better. Rather than trying the same plan again, marketers need to focus on innovative pre-event marketing tactics to excite registrants and …

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Managing Intellectual Property Securely in a Virtual World

Managing Intellectual Property Securely in a Virtual World

Whatever industry you work in, your intellectual property sets you apart. For a CMO, the types of intellectual property you want to protect include not just company trademarks and brand names, but digital assets and even the content of webinars you use to promote your products or services. In today’s virtual world, a CMO may host a webcast for a …

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How to Take a Large Physical Event and Switch It To Virtual

How to Take a Large Physical Event and Switch It To Virtual

There’s much more to just switching on some webcams and computer mics and hoping for the best when you’re transforming a real-world, physical event into a virtual webcast. The best event promoters may no longer be those with the industry connections to host a physical event, but webcast and communications companies with the knowledge, experience, and technology to address both …

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Simulive Online Events and Why They Are Essential

Simulive Online Events and Why They Are Essential

If you’re using webcasts or other virtual events to drive leads and increase sales in your organization, is your content making the impact it should? Many companies are turning to simulive online events to get more bang for their buck out of their virtual events. But first, what is a simulive event, and how is it different from a regular …

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Salesforce Management and Success with Remote Teams

Salesforce Management and Success with Remote Teams

Are you a sales manager concerned about managing, motivating, and leading your remote sales team in a changing world? Your salespeople, too, are probably worried about missing sales goals or revenue projections when they can’t meet connections and close deals face-to-face. You can adopt technology such as a webcast for lead generation and video conferencing to take the place of business lunches. …

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The Power of Private Label Partnerships for Web and Video Conferencing

Private Label Partnerships for Web and Video Conferencing

There’s no doubt your business has changed in the past year since the COVID-19 pandemic. Work, and the growth of remote work, was already evolving substantially thanks to the advent of new technologies. But web and video conferencing experienced unprecedented adoption for everything from press conferences to shareholder meetings to town halls and, of course, regular company meetings. The web …

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A Quick Guide to High-Profile Product Launches for Global and Dispersed Virtual Audiences

A Quick Guide to High-Profile Product Launches for Global and Dispersed Virtual Audiences

Product launches used to be a big, in-person ordeal. Think Apple announcing the iPhone, Nike pop-up stores for new footwear, and massive tech conferences run by giants like Salesforce. Brands used to spare no expense for these events. However, today, between the access to technology and the global pandemic, product launches have pivoted to accommodate a virtual audience worldwide. If …

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How to Succeed with Client Relations in a Hybrid Meeting World

How to Succeed with Client Relations in a Hybrid Meeting World

Account-based marketing and staying in touch with clients even when you can’t meet face-to-face are key to churn reduction in any economy. The pandemic brought unique business challenges to C-suite executives and sales leaders in businesses that rely on contract renewals for revenue. A Price Waterhouse-Coopers survey of employees in consumer markets found that 94% believe customer service levels are as good …

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Five Tips to Take Your Online Events to the Next Level

Tips to Take Your Online Events to the Next Level

Doesn’t it seem like everyone hosts the same online event? The same topic is repeated over and over by a different brand or industry authority figure, without much change. To avoid falling into the trap of boring webcasts and online events, put our five tips to good use! 1. Spice Up Your Event Topics When it comes to online events, webcasts, …

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The Importance of Analytics for Online Events and How to Understand Them

The Importance of Analytics for Online Events and How to Understand Them

Without a wealth of webcast analytics at your fingertips, you won’t be able to measure how successful your online event was. Instead, you’ll be stuck in a webinar loop, wondering if your efforts are truly paying off. Webcast and virtual event analytics drive the actions of your marketing and sales strategies. Your teams need this data to make sound, strategic decisions …

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How to Develop Targeted Webcasts for Effective Demand and Lead Generation

How to Develop Targeted Webcasts for Effective Demand and Lead Generation

Webcasts serve many purposes. For many, webcasts offer a way to share knowledge with their target audience and existing client base. For others, webcasts act as a demand and lead generation tactic that ultimately works to drive sales. By hosting regularly scheduled webcasts, your team actively builds trust with your target audience and positions the brand as an authority figure …

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Three Best Practices for Investor Relations in a Virtual World

Three Best Practices for Investor Relations in a Virtual World

Your investors come from all over the world. Regardless of their location, they still deserve to be in the loop when it comes to company news, updates, and earnings. Virtual investor relations isn’t a difficult concept, but it can be executed poorly if you’re not careful. Instead of dropping the ball and losing the trust of your worldwide investors, use …

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The Raised Stakes for Virtual Events

The Raised Stakes for Virtual Events

As of this publication date, approximately 19.21% of the U.S. population has been fully vaccinated from COVID-19, according to Johns Hopkins University of Medicine’s Coronavirus Resource Center. What does this mean for the meetings and events industry in 2021? Though many would-be attendees miss the professional community and engagement at on-site events, mass in-person gatherings will likely remain few until …

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