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Tag Archives: webinars

Guide: Take the Worry out of Selling Webinars to Your Boss

You’re ready to generate new leads and engage existing leads through the buyer’s journey by hosting your own webinars, but before you get started, you have one thing left to do: get buy-in from your boss. Unfortunately, not everyone will understand the value of purchasing a webinar platform for marketing like you do. Read our Guide “Take the Worry Out of …

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The Value of Webinars for the Modern Marketer

What is one of the most popular technologies and tactics for generating engaging content and driving more qualified leads to sales?  Yes, it’s the venerable webinar.  And evolution in technology such as SaaS delivery models and integration with your Marketing Automation system, have made webinars more accessible than ever before. But what is the real value of webinars? And why …

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eBook: Webinars Are Easier Than You Think

Intimidating technology, expensive production, time-consuming content, tough crowds: delivering a webinar just seems too difficult and too risky to even bother. The truth is, these are all huge misconceptions, and webinars are now too easy and too valuable not to use. By completely avoiding webinars, you’re missing out on major opportunities to generate leads and engage prospects faster and better …

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Checklist: 13 Ways to Promote Webinars

Beautiful presentation? Check. Expert guest speaker? Check. Webinar audience? Wait a minute, where is everyone? You put a lot of hard work into producing impressive webinars and webcasts, but when the audience doesn’t show up, all of your time and resources spent go right down the drain. Get the audience your webinar deserves with this 13-point checklist by PGi. Learn …

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Making Customers the Hero at MarketingProfs B2B 2015 Forum

Are your marketing efforts focusing more on your story than the customer’s? Do your marketing campaigns feel a little less than, well, human? This year’s MarketingProfs’ B2B Marketing Forum on Oct. 21-23 was all about the three C’s: creating customer connections! Across all 54 sessions, the message echoed again and again is to put the customer at the center, as recapped by …

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Conjure up Some Collaboration Magic With PGi at MarketingProfs

Marketing Magic

Want to put a spell on your webinar participants? Searching for better ways to bewitch your digital audience? Wish you had a magic marketing touch? This year’s MarketingProfs’ B2B Marketing Forum will include 54 sessions from the top players in the industry so you can “Make Marketing Magic.” During Oct. 21-23, join PGi as MarketingProfs works its magic in Boston. …

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Top 3 iMeet Tricks to Make Your Webinar Run Smoothly

iMeet tricks for webinars

GetBullish is an organization that provides business and career advice to take-charge women, and holds an annual conference. We’ve been running our webinar program with iMeet for the past year. Women register in our shop for trainings and discussions about career design, networking and pitching, entrepreneurship, negotiating and more. And then the magic begins… Here’s how we use iMeet for …

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Create Memorable Content with Webinars

In a world where every individual and brand has a voice on social media and the opportunity to generate and distribute new content, it can be a struggle to rise above the noise. Creating truly memorable content and relationships can be challenging when your target audience is weathering a deluge of messages competing for their attention. We all want to …

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18 Sure-Fire Cures for Boring Webinar Presentations

Are you guilty of boring your webinar attendees—or know someone who is? Webinar presentations can be powerful tools for building community, establishing thought leadership and even nurturing sales leads, if they’re done right. And 99% of the time (totally unscientific percentage, by the way, but sure feels right!) webinars are done oh-so-wrong. Please, for the health and well-being of business …

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Turn DIY into ROI with Self-Service Webcasts

self-service webcasts

Webcasting and webinars have become critical tools for any organisation’s internal and external communications. From demand-gen webinars, internal town halls, conference broadcasts and more, the use cases for webcasting are wide-spread and represent significant opportunities particularly within the Marketing department. While traditionally restrained by cost and complexity, today’s webcasts have become truly do-it-yourself, offering self-service solutions that can accelerate your …

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Are You Not Entertained? Creating Compelling Webinar Content

compelling webinar content

Offering valuable, expert content is one of the biggest challenges for marketers because of oversaturation. Increasingly, more brands are casting a bigger net for leads using webinars, creating competition with your own web events using the same tactics and topics. Plus, what can you tell your audience that they already don’t know? Today’s buyers are smart, consuming content across devices for …

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What All Engaging Webinars Have in Common

webinar engagement

No one is paying attention to your webinar—and that’s OK. Attached to your grand presentation idea and all the planning you’ve put into it, you have big dreams for your web event, but it’s only sensible to accept that webinar attendees will hardly ever give you their full attention. If they’re not chatting or eating, they’re checking Twitter, emailing or …

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13 Tips for Unforgettable Webinar Presentations

What do we want in our webinar presentations? “You like me, you really like me!” What we get? “ZZZZZZZZZZ!” Truly awesome webinar presentations engage, awe, thrill, reveal and excite. Every marketing expert, public relations executive and corporate communications manager know, however, that hosting a truly epic webinar is like hitting the jackpot. You want to engage your audience without inundating …

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Webinar 101: Where to Start

Webinars are becoming more popular due to geographically dispersed teams. If you haven’t already, you will probably be expected to host a webinar at some point throughout your career. When this time comes, you will need to be prepared. Transitioning from in-person presentations to a virtual environment is tough, but it can easily be done with the right training and …

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6 Habits for a Highly Successful Webinar

Webinars are great for distributing messages to target audiences without dealing with travel costs or scheduling conflicts. Even with limited budgets and geographically dispersed audiences, webinars can still be a very powerful tool. Since the popularity of webinars is consistently growing, how can you stand out from the others? Here are 6 things you can do during your next webinar …

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iMeeters Find a New Home in the iMeet Community and PGi Blog

We want you to know about a couple of things we’re doing to improve your iMeet experience. Last week marked the official launch of the new iMeet Community. In our effort to help you have simple, refreshingly human online meetings, we’ve launched this powerful new forum where everything iMeet-related is in a single place: Q&As, ideas, user guides, video tutorials …

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eLearning Expert Uses Web Conferencing for Dynamic Online Training

Pete Lubeski, Sr. Manager of Learning Development for PGi, experienced the evolution from in-person training to eLearning throughout the 1990’s and into the new millennium. Pete shares his experiences, industry trends and expert advice to help corporate trainers deliver dynamic eLearning using the newest technologies, like web conferencing solution GlobalMeet. PGi: How did you get into corporate sales training? Pete: …

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