Virtual Events

The Raised Stakes for Virtual Events

The Raised Stakes for Virtual Events

As of this publication date, approximately 19.21% of the U.S. population has been fully vaccinated from COVID-19, according to Johns Hopkins University of Medicine’s Coronavirus Resource Center. What does this mean for the meetings and events industry in 2021? Though many would-be attendees miss the professional community and engagement at on-site events, mass in-person gatherings will likely remain few until …

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Five Characteristics of an Engaging and Successful Webcast

Five Characteristics of an Engaging and Successful Webcast

Webcasts today can run the gamut from captivating collaborations custom-tailored to engage audiences, or they can fall flat with talking heads on a screen for hours at a time. Operator-assisted webcasts, especially, have the means to take virtual events to the next level, capturing the energy of a live event so well that it’s almost like an in-person gathering. Fortunately, …

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How to Build Your Sales Funnel: Advice for Before, During, and After Virtual Events

Build Your Sales Funnel: Advice for Before, During, and After Virtual Events

Long gone are the days of in-person meetings with vendors and potential leads during industry conferences. With the shift toward a remote workforce and digital landscape, companies who previously relied on building an sales funnel are making the transition to virtual events. While much of the same principles apply to virtual events, developing an effective sales funnel starts well before …

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Virtual Town Halls: How to Produce a Secure and Flawless Webcast

Virtual Town Halls: How to Produce a Secure and Flawless Webcast

Town hall meetings provide residents of a community an opportunity to assemble and discuss concerns, challenges and opportunities within their areas. Community leaders can address the concerns of constituents and can also vote on issues. Likewise, companies can also host virtual town halls to bring together executive leadership and employees to discuss the issues, challenges, and opportunities facing an organization. …

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Four Tips for Influencing People to Buy through Virtual Events

Four Tips for Influencing People to Buy through Virtual Events

What’s your company’s reason for hosting virtual events? Lead generation and sales, right? Online events such as educational webinars and panel discussions are a fantastic way to bring new leads to your business. But, companies must be careful not to cross the line into being “too salesy” during their events. After all, you don’t want your brand to be seen …

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Educate Your Customers: Reduce Churn by Being Transparent

Educate Your Customers: Reduce Churn by Being Transparent

Think about how many sales emails or advertisements you see in a day. Between scrolling through social media ads and sending endless emails to the junk folder, we as consumers are inundated with sales attempts practically 24/7. The last thing we want is to be sold to by yet another brand or sales representative. Instead, we seek out educational opportunities …

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Five Effective Ways to Market Your Virtual Events

Five Effective Ways to Market Your Virtual Events

It’s no secret that virtual events are booming right now! From town hall meeting webcasts to industry conferences, all types of events are being held online for the safety and health of all participants. And, for many businesses, leveraging virtual events is a cost-effective way to get in front of new audiences. However, the “if you build it, they will come” mentality …

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