Webcast

The way each enterprise creates a webcast is very different. But who is creating virtual webinars, webcasts, and other enterprise videos today? And what tools are they using? Socialive recently surveyed marketing, HR, and video service professionals to find out. HR Professionals …

As webcasts, webinars, and virtual meetings grew in popularity in 2020, so did instances of hacking and cybersecurity breaches related to webcasts. Webcast security became even more important for organizations and companies hosting virtual events. Between February and May 2020, …

A webcast can be an effective marketing tool, as well as a great way to stay in touch with everyone from remote employees to shareholders. But the true power of a virtual event lies in the follow-up and the ability …

More than half of all marketers say that a webinar is one of the best ways to drive prospects down the sales funnel, and 49% say they effectively convert leads into sales. But a top-quality webcast only lays the groundwork for …

Webcast marketing is the new frontier in internet marketing for many brands and organizations. Statistics show that by 2022, videos will make up more than 82% of all consumer internet traffic. And in 2020, 83.3% of internet users accessed digital video content. …

A hybrid event combines an in-person and virtual experience, giving attendees a choice in how they would like to attend. Especially now, when some people are still hesitant — or unable — to travel, hybrid events deliver the best of …

Only about 60% of registrants actually attend a webcast they signed up for, according to HubSpot statistics. That means, for maximum impact, your webcast must not only engage attendees in real-time but give others a chance to watch the recorded sessions …

A webcast can be a valuable tool for lead generation, customer education, and upselling existing clients on your suite of products or services. Statistics show that 58% of marketers use webinars as a promotion tool, while 89% believe a webcast outperforms other …

If 2020 taught sales teams anything, it’s that there is more than one way to reach and engage your audience. With states on lockdown, 2020 became the year of the webcast. Prior to 2020, 51% of event marketers had never …

PGi, makers of the industry-leading GlobalMeet® Webcast virtual events solution, have teamed up with Socialive to offer best-in-class event experiences for businesses. In recent years, video has grown in both prevalence and effectiveness as a marketing tool. According to the …

Are you considering hosting virtual events or a webcast for your organization or your customers, but you’re concerned you won’t have the technical know-how to use a do-it-yourself platform? Many organizations want to dive into the webcast waters, don’t have …

Webcasts can be used for sales, customer education, and branding. By embracing customized webcasts for virtual event attendee sets, you can deliver a more personalized experience that will resonate with attendees. But it’s important that even within customized webcasts, you …

The pandemic brought many changes to the workplace — and several are here to stay. That includes a shift to remote work and hybrid workplaces. A study from PwC revealed that 33% of companies polled plan to incorporate a mix …

Your organization’s branding should be consistent across all platforms, including any webcast you may produce. According to research, presenting your brand consistently across platforms makes you 3.5 times more visible to your target audience. It can also increase your revenue by as …

Increased engagement during your webcast can lead to increased lead generation, more educated and highly qualified leads who are entering further down the sales funnel, and overall, more successful virtual events. Enhancements and integrations, from the time you begin inviting attendees …

Are you using virtual events for lead generation for your brand? Virtual events may be less costly to produce and boast several advantages over in-person gatherings. But if your event isn’t engaging, easy-to-access, and well-attended, your return-on-investment will suffer. From …

Both virtual events and hybrid events are on the rise as people ease into public gatherings again. Organizations need tools that will enable them to engage both live and remote audiences during trade shows, conferences, or webcasts. Nearly three-quarters (73%) of …

Hybrid events, or productions that combine virtual events with real-world elements, offer businesses opportunities to reach broader audiences, keep costs low, and continue building relationships after the event through on-demand access to content. As the world shifted to virtual events in 2020, …

Managing a remote workforce brings a new set of communication and logistical challenges for today’s busy HR professionals. According to some estimates, roughly 22% of the American workforce, or 36.2 million people, could be working remotely by 2025. Having the right communication …

Video conferencing and virtual events technology have advanced to the point where getting a few people on a webcast is even easier than gathering in a conference room. But what about high-capacity virtual events if you need them? For trade …