Webinar

How to Organize a Successful Hybrid Event

How to Organize a Successful Hybrid Event

Hybrid events have become the perfect solution to COVID uncertainty. If you plan for a hybrid event and the in-person element is canceled for some reason, you can still have a successful conference, tradeshow, or webcast. Hybrid events give those who are hesitant to travel the opportunity to attend your event remotely. They also permit your organization to expand its reach …

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The Evolution of Hybrid Events for the Enterprise

The Evolution of Hybrid Events for the Enterprise

Hybrid events have grown in popularity thanks to the many advantages they offer. By merging in-person and online events, hybrids can appeal to a much larger crowd than an in-person event. In addition, by removing the geographic restrictions to attending your event, you’re likely to get more registration and participation from people around the world. What Are Hybrid Events? In …

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Webcast Trends for Enterprises to Consider

Webcast Trends for Enterprises to Consider

Webcasts have been gaining momentum for internal training and town hall meetings as well as promotions and lead generation for years now. But webcast use skyrocketed in 2020 and 2021, sparked by the pandemic. One report says that webcast use increased by 162% in 2021. With the wealth of content being live-streamed and available on-demand, it’s crucial that companies keep …

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Improve the Customer Experience through Webcast

Improve the Customer Experience through Webcast

Companies that work toward improving their customers’ overall experience with their brand can experience up to 8% revenue growth above competitors, says a study from Bain & Company. But customer experience is such a nebulous subject. It relates to everything from the online checkout experience to how well your products perform for consumers — and how easy they are to use. Connecting …

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Webcast for Better Internal Communications

Webcast for Better Internal Communications

The importance of internal communication within an enterprise can’t be underestimated. With more employees than ever working remotely, keeping them informed and feeling like full members of the workforce helps keep morale and productivity high. A webcast is a method of communication that is growing in popularity with executive teams who need to pass a message along to team members. This method …

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Free Training Sessions to Reduce Churn and Grow Accounts

Free Training Sessions to Reduce Churn and Grow Accounts Spend

GlobalMeet Webcast customers can use free training sessions, delivered via webcast, to grow accounts for their customers. If you’ve never considered this extended revenue opportunity — which can also help reduce churn — continue reading for some tips to build trust with your customers in 2022. The Power of a Free Webcast to Reduce Churn If you’re like many service …

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Optimize Your Webcast for Lead Generation and Increased Sales

Optimize Your Webcast for Lead Generation and Increased Sales

If you’re hosting a webcast for lead generation and sales, you want to do everything you can to make it worthwhile. That includes not just creating compelling content, but also: Training and preparing your team and presenters Make sure your technology is ready to run a secure, seamless webcast Putting together the right promotions Following up with leads after the …

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Best Practices for Your Webcast in 2022

Best Practices for Your Webcast in 2022

Are you looking to level up your webcast game in 2022? Sometimes, it’s helpful to get back to basics and ensure you have all the fundamentals in place for a successful webcast. There are probably areas you can tweak for better audience response and more engagement. From your marketing emails to post-event follow-ups, make sure you have all these elements …

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5 Webcast Statistics Every Marketer Should Know

5 Webcast Statistics Every Marketer Should Know

If you’re a marketer, you probably already know that an informative, engaging, and professionally produced webcast can drive leads to your website, increase conversions, and help you build customer loyalty. Want some numbers to back that up and help you produce the best webcasts for superior results? Here are some webcast statistics every business owner, marketer, and presenter should know. …

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Leveraging Webcasts for Continuing Medical Education

Leveraging Webcasts for Continuing Medical Education

Offering continuing education classes for medical professionals via webcast can be a perfect solution for CME providers who want to streamline content planning and delivery, make user tracking more accessible, and offer a class that engages students while teaching them. Here are some reasons to consider using webcasts to offer continuing medical education classes for HCPs. Ease of Getting Recertified in Multiple …

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Creating an Effective and Engaging Pharma Webcast

Creating an Effective and Engaging Pharma Webcast

Creating a webcast is a great way to reach physicians and other healthcare professionals (HCPs) and spread your pharma marketing message to a targeted audience who are already interested in the topic. In fact, webcasts are among the three most effective marketing tactics. But for the final product to be an effective demand generation tool, your plan for the webcast …

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5 Ways to Run Smart Virtual Conferences

5 Ways to Run Smart Virtual Conferences

With the growth of virtual conferences, marketers within every type of organization are competing to throw a more compelling webcast to keep their audience engaged. What works in person doesn’t always work for remote events. It’s important to keep these best practices in mind for your next webcast. 1. Keep Webcasts Short Studies show that the majority of attendees prefer …

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Innovative Ways to Leverage Webcasts for Effective Marketing and Demand Generation

Innovative Ways to Leverage Webcasts for Effective Marketing and Demand Generation

As more companies embrace lead generation virtual events and webcasts as part of a more effective marketing strategy, it’s important to leverage the time before and after the webcast to drive leads and increase sales. With people’s attention in high demand, you’ll want to find innovative ways to promote your webcast and follow up after the event to build loyalty …

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Keys to Presenting a Safe and Secure Investor Relations Webcast

Keys to Presenting a Safe and Secure Investor Relations Webcast

Investor relations for companies are more important than ever, especially with the growing number of retail traders now paying attention to the stock market. You want to make sure your company is always represented in the best light, fairly judged or evaluated, and that your IR webcast gives Wall Street investors and trading enthusiasts, alike, the details they need to make informed …

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Today’s Webcast: Enterprise Video for the Future

Today's Webcast: Enterprise Video for the Future

The way each enterprise creates a webcast is very different. But who is creating virtual webinars, webcasts, and other enterprise videos today? And what tools are they using? Socialive recently surveyed marketing, HR, and video service professionals to find out. HR Professionals and Marketers Embrace Video Technology The value of enterprise video is clear, based on survey results. Socialive discovered that 84% …

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Enterprise-Grade Security for Enterprise Webcasts

Enterprise-Grade Security for Enterprise Webcasts

As webcasts, webinars, and virtual meetings grew in popularity in 2020, so did instances of hacking and cybersecurity breaches related to webcasts. Webcast security became even more important for organizations and companies hosting virtual events. Between February and May 2020, more than half a million video conference attendees had their personal data stolen and shared on the dark web, says a …

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Webcast Recordings with Text Transcriptions Ranked Using AI

Webcast Recordings with Text Transcriptions Ranked Using AI

A webcast can be an effective marketing tool, as well as a great way to stay in touch with everyone from remote employees to shareholders. But the true power of a virtual event lies in the follow-up and the ability to make content available after the webcast to reach an even broader audience. PGi has equipped GlobalMeet Webcast with the …

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Webcast Integrations That Bring Your Events and Data to Another Level

Webcast Integrations That Bring Your Events and Data to Another Level

More than half of all marketers say that a webinar is one of the best ways to drive prospects down the sales funnel, and 49% say they effectively convert leads into sales. But a top-quality webcast only lays the groundwork for sales. The key to success lies in how you follow up with webcast attendees after the main event. The right …

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The New Age of Webcast Marketing for Any Audience

The New Age of Webcast Marketing for Any Audience

Webcast marketing is the new frontier in internet marketing for many brands and organizations. Statistics show that by 2022, videos will make up more than 82% of all consumer internet traffic. And in 2020, 83.3% of internet users accessed digital video content. Even as far back as 2018, 54% of consumers said they want to see more video content from the brands …

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What is a Hybrid Event?

What is a Hybrid Event?

A hybrid event combines an in-person and virtual experience, giving attendees a choice in how they would like to attend. Especially now, when some people are still hesitant — or unable — to travel, hybrid events deliver the best of both worlds for attendees and those producing the event, alike. Advantages of a Hybrid Event and Webcast For event promoters, …

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