10 Features to Look for in a DIY Webcasting Solution

Submitted by: Ashley Speagle

Self-service webcasting offers all of the dependability and sophistication of managed events for thousands but with the accessibility for any business user to self-manage 300-person events.

Easy-to-join, easy-to-manage webcasting applications are robust with features that are all about your bottom line: engagement. The right features attract and engage viewers not just at registration, not just to the end of your event, but through the entire event lifecycle.

To create your own webcasts, look for innovative, DIY webcasting features like:

1. Event Creation Wizard: An easy-to-use wizard lets you take the reins on event creation, invitations, registration pages and more.
2. Custom Branding: Search for tools with advanced custom branding so your company’s logo is consistently present, from the registration landing page to the webcast player.
3. Easy Event Access: Once attendees register, you still need to get listeners into your web event. A simple access point decreases your attendee drop-off rate. Webcasting providers even offer events all in the browser, which means no downloads and no plug-ins for your audience. This also means viewers can access the URL on virtually any device, both live and on-demand.
4. Signal Acquisition: Automated video signal acquisition makes it possible for you to use your own technology for webcasting. Not only is this a cost savings for your virtual events, but also leveraging existing equipment like webcams, telephones and video encoders gives you more ROI from those investments.
5. Audience Capacity Compatibility: Look for webcasting solutions that offer a global reach compatible to your needs, whether it’s up to 10,000 attendees or as few as 100 viewers.
6. Audience Participation: While webcasts generally limit audience participation, engagement’s still a priority. Tools like polling, chat and surveys help you accomplish this.
7. Automated Archiving: For instant access, keep an eye out for automated publishing that enables immediate, on-demand viewing after events. Plus, with point-and-click video editing, you can get your on-demand event out even faster.
8. Post-Event Analytics: Webcasting data and reports help you measure your success so you can improve the next event. Equip yourself with post-event polls, attendance data and other real-time metrics.
9. Customized Broadcast Options: Webcasting tools also offer options tailored to your needs like multicasting behind a firewall or simulated live webcasts.
10. Support and Security: Whether you’re doing it yourself or bringing professional assistance on board, you’ll also need the basics: 24-hour tech support and security features like password protection.

When to Upgrade to Managed Event Services

High-stakes web events may require a greater guarantee of glitch-free execution. Assisted services, ranging from basic to premium, cover everything from content planning and rehearsals to directing and editing.

You can even opt for a moderator to welcome viewers, kick off your event and monitor questions. Most importantly, live event assistance quickly escalates technical issues for a smooth webcast.

Webcasting is rich with potential value for a range of business applications, but to get the most out of your webcasts, you need the right features. For DIY webcasters, learn more about iMeetLive™ by PGi, a revolution in enterprise webcasting.

Looking for more of a white glove, managed event experience? Learn more about PGi’s events services.