Webinars have the potential to impact hundreds of target listeners, but why stop there? Beyond your registrants, social media helps you leverage the networks of your most influential attendees to extend your reach even further.
When big influencers share your content, not only do you reach their followers, but also the possibility of their followers’ audiences. As other amplifiers retweet your message, that ripple effect will continue multiplying the users that see your sound bite. But before this can happen, you need to plan and design a web event that makes it easy and worthwhile for live-tweeting.
Here are some best practices to start creating more tweetable moments in your webinar events:
1. Publicize an event hashtag. Develop a short, relevant hashtag alongside registration before your event. Not only will it generate first-degree reach, but also it will encourage attendees to live-tweet or post questions. Remind attendees of the hashtag during your presentation, or brand every slide with the hashtag.
2. Present content worth tweeting. Ensure your content is worthy of 140 characters on someone’s timeline. Is it disruptive, funny, original or profound? Make a statement, channel your inner comedian or back up your message with startling data.
3. Appeal to human emotions. Emotionally-charged sound bites help trigger “aha” moments, resulting in a strong urge to act. Surprise them by flipping a business idea on its head or redefining a buzz word. Evoke curiosity by posing a question for debate. Stir hope (or fear) by imagining the future.
4. Speak in tweetable sentences. Once attendees get the Twitter jitters, will it be easy for them to tweet? Marketing expert Dan Zarrella recommends using that 140-character limit to craft your tweetable, stand-alone sound bites.
5. Be memorable. During a live event, attendees can’t rewind or pause without missing what’s next, so make your sound bite memorable to tweet in a pinch. Use the predictable rhythm of conditional sentences (“Will…unless” or “Only…when”), the ease of simple sentences or the cadence of a series of words.
6. Use polls and surveys. Extract live, original data from your attendees, and share the results in a tweetable sound bite. These resources create tempting opportunities for attendees to tweet something unique.
7. Appoint a Twitter moderator. Enlist a partner to facilitate the live Twitter chat to reply to tweets and share live quotes and stats. Users may find it easier to share a packaged tweet instead of creating their own, and when you ask users to “retweet,” the chances they’ll do it increase 23 times, according to social media statistics.
8. Enhance tweets with multimedia. Additionally, the Twitter moderator route lets you create stock tweets ahead of time with videos, GIFs and photos, which get twice the engagement rate of tweets without media attached.
9. Include your presenters’ Twitter handles. Tag your presenters and any guest speakers in sound bites to get in front of their audiences, too. You could also include other experts, executives and employees from your company in the conversation to widen your audience.
10. Make your intentions clear. You may be doing everything right, but your audience may still not make a move. Make tweeting a call to action by promoting incentives prior to the event and posting tweetable quotes to your slides.
Social media integration in webinars also helps you increase and measure both lead quality and engagement. You can even follow your hashtag and social media engagement to gauge attitudes about your content, product or company.
Ready to continue your webinar conversation after the event? Get ideas to create more value out of your virtual events at PGi now.