The average adult attention span has dropped from 12 seconds to 8.25 seconds since 2000. Because we are used to constantly multitasking throughout the workday, it can be difficult to stay focused on one subject. This is especially true during presentations like webinars. To combat short attention spans and keep audiences engaged in your next webinar event, check out these advanced webinar tips and tricks:
Interaction before the event: Sparking interest early about your webinar is key to getting participants engaged, even before your event is live. Some webinar software is equipped with features that allow for document uploads, video links, adding pre-course materials or creating tests prior to your event.
These features work exceedingly well if your event is dedicated to training. These tools can also help establish the knowledge level of your webinar topic and gives your attendees a sneak peek of what to expect from your upcoming event. Use social media tools to encourage feedback and discussion before the webinar as well.
Engage and Interact: The most obvious way to keep your audience engaged is through engaging conversation. Whether you’re presenting to small or large group, keeping an interactive conversation going is one of the most important tactics you can use.
Utilize polling, survey and Q&A features that are available on webinar software, like PGi’s GlobalMeet Webinar®, to get feedback from your audience. These tools should guide your webinar content, so be prepared to adapt your presentation based on what you learn from questions, comments and survey results.
Another tried-and-true way to engage your audience is with a captivating speaker. The right speaker cannot only draw in an audience, but can keep them engaged. Speakers don’t have to be limited to a single person either. Consider having a roundtable of panelist who are experts in your topic and have them engage with the audience with a Q&A session.
These speakers will also be of significant value when it comes to building buzz before and after the event. Negotiate with your speakers and ask them to leverage their social media profiles and networks to promote the webinar before and to keep the conversation going after.
Memorable visuals and content: Northwestern University professor D.A. Norman proved that aesthetics matter as “attractive things work better,” bringing out more productive and happy results. So when we say design matters, we mean it!
The majority of your engagement should come from your visuals and content. If slide decks are your presentation style, use a theme to capture your audience’s attention and drive home your message. Include background, font, layout, images and multimedia throughout the presentation.
Avoid boring your audience with content by limiting text-based materials. Keep things visually stimulating, and you’ll be more likely to keep your audience engaged.
Use these advanced tips and tricks to make sure your next webinar is an engaging success. If you’re ready to learn more about creating memorable presentations for your next webinar event check out The Little Black Book of Presentations eBook, free to download.