Beyond products and revenue, business will always be about people—without customers and fans or employees and partners, a company is nothing but a name and a logo. Whether you’re wooing new customers or improving teamwork, building relationships can be the difference between the success and failure of both your job and your company’s brand at large.
Relationship building no longer happens just face to face. It occurs over emails, tweets, webinars, instant messaging and other virtual forums that make it quick and convenient to do at a distance.
While these tools all have a place in connecting with the people powering your business, nothing beats the speed and human touch of a good, old-fashioned phone call. Don’t overlook audio conferencing as a tool to build stronger relationships.
Why You Still Need to Pick Up the Phone
Audio conferencing will improve your business relationships and ensure that they are long lasting ones.
- Phone calls are quick. Every salesperson knows that the faster you respond to a lead, the better your chances are of turning them into a customer. That’s because prompt communication demonstrates your genuine interest in helping someone, and unlike email and social media, you don’t have to wait for the person on the other end to find your response when you call. So if you want to make someone feel like you really care, try audio conferencing instead of sending an email or waiting to find a time to meet.
- Conference calls are convenient. Not everyone is always in a setting to turn on their webcam for an online meeting, but people are more likely to answer a phone call, no matter where they are. And even when someone joins an online meeting on the go, most people prefer a more reliable, higher quality audio connection over VoIP.
- Audio conferencing is more personal. If you want to get to know your teammate or a sales prospect, it sounds much more authentic to go off your talking points when you’re on the phone rather than email. Getting to know someone on a more personal level and hearing each other’s voice helps you develop trust and rapport. Plus, everyone has different communication preferences and learning styles. For instance, some prospects may prefer talking with sales primarily over emails, but many people still prefer the personal, instant, human interaction of phone calls.
- Conference calls offer richer feedback. Building relationships requires you to not only reach out often but also to listen and learn about the other person, and conference calls help you do that better than text-based tools. Knowing how someone says something, not just what they say, tells more about what they’re thinking and feeling. Hearing pauses, sarcasm, laughter or a grave tone reveals hesitancy, anger, joy or concern, and you wouldn’t be able to pick up those insights just by reading a response. As a plus, audio conferencing captures all of that deeper data in a recording so you can go back and further analyze and archive your conversation, too.
- Calling gets you in the door. How many times have you ignored an email? While most people are bombarded with emails, updates and messages, phone calls and voice mails don’t typically arrive by the hundreds every day. People will be much more likely to engage with you and remember you if you call.
If you want to accelerate relationship building and improve the quality of your relationships with customers, teammates, vendors or partners, audio conferencing should be part of your communication strategy.
Even if you’ve moved on from in-person meetings to video conferencing, having an all-in-one conferencing solution that includes crystal clear audio will ensure you stay in touch even when you don’t have the time for a formal online meeting or aren’t in the place to turn on video.
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