How Do I Host a Webinar?

Webinars have quickly become one of the best ways to relay information both internally and externally for enterprises. Webinars at their core are interactive web-based seminars. These interactive presentations are broadcast through both audio and video, giving a presenter the ability to easily convey engaging information to an audience that can give feedback in real time.

Whether your webinar consists of a slide show or streaming video, it is the modern way to collaborate and present efficiently. Now that you know the basics benefits of webinars, let’s look at some simple ways to successfully host a webinar of your own:

Identify Audience: Before you even begin thinking about hosting your webinar, you’ll need to identify your target audience. Review the information you are trying to relay and your ultimate goals for hosting a webinar, and then determine who needs to hear your message. By doing this, you can tailor your presentation and create a promotional campaign that will attract the right people to make your webinar a success.

Prepare Software: It’s important to choose the right webinar software for your needs. Webinar software is typically classified as managed or self-service. Managed webinars are handled by a service provider that will take on all aspects of the online event, including general logistics and the presentation.

Self-service webinar solutions, like PGi’s iMeetLive®, are controlled by you and work with your company’s existing technology infrastructure. This type of software is great for companies who frequently host webinars and would like to keep the production internal.

Webinar software should truly be simple to use. Modern self-service webinar systems integrate with your existing audio and video hardware, making it easy to host an online event.

After you’ve chosen a webinar solution, you’ll need to test your audio and video capabilities before hosting your webinar. Do a trial run of your webinar presentation with your team to make sure all components are functional before the big event.

Promote: Because hosting a webinar takes time to plan and execute, promotion is key. Without your target audience listening, your webinar won’t be a success. As a host, set aside plenty of time ahead of the webinar to focus on a promotional campaign. Utilize outlets like social media, email campaigns and blogs to push your event to the right audience.

Present and Engage: After you’ve completed all your webinar hosting prep-work, it’s time to present! This is your time to shine, so make sure you are engaging your audience through live Q&A or polls. Keep the audience on their toes by asking for real-time feedback.

Measure: After your webinar is over grab as many analytics as possible. Most modern webinar software will feature a suite of analytics tools like instant access to survey results and attendance metrics. Use these tools to adapt future webinar content and to ensure you’re maximizing your webinar ROI.

Hosting a webinar is a great way to broadcast information in real-time to a targeted audience. If you’re ready to learn more about how a webinar solution can help your business, try PGi’s iMeetLive free for 30 days.

Want more tips on how you can spice up your next webinar presentation? Check out PGi’s free eBook, The Little Black Book of Presentation Ideas.

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