How Do I Set up a Webinar?

Submitted by: Andrea Duke

With the increasing popularity of webinars, it’s becoming important for business professionals of all walks to understand the benefits from using the software. However, many professionals hesitate to work with webinar platforms because they aren’t familiar with the technology.

Yes, launching a webinar from scratch can seem like a large project, especially if it’s your first time hosting one. But being prepared and confident with your webinar software can make all the difference. With these start-up suggestions, you’ll be able to get your webinar up and running with success:

Registration: Setting up a registration landing page or microsite is probably one of the first tasks you’ll complete when setting up your webinar. Because it will serve as your first interaction with your target audience, you should spend time carefully designing and branding the landing page to align with your company and the specific webinar’s content and imagery.

The page should contain a contact form designed to capture information from your registrants. Before creating the form, consider you audience and what information you would like to retrieve from them before the webinar. You don’t want to overwhelm potential registrants with a lengthy form, but you also want to ensure you’re capturing information that will be valuable to your sales and marketing efforts.

Audio and Video Settings: There are a few options to choose from when it comes to audio and video settings for your webinar, and the features you need will vary depending on the type of presentation. Examples include:

  • Audio with accompanying screen share, for things like trainings.
  • Audio and real-time video, perfect for panel discussions or interviews.
  • Combining all three with audio, video and screen sharing for events like a high-profile speaker presentation.

Decide on which features are appropriate for your webinar and make sure you understand how to implement and deploy them during your live event.

Managed vs. Self-Service: Depending on how critical your event is, you may consider working with event managers instead of running the webinar yourself. Self-service webinar solutions, like PGi’s iMeetLive®, are controlled by you and will work with your company’s existing technology infrastructure. Self-service webinar solutions are best for companies who host webinars frequently, and like to keep the production internal.

Managed webinars are controlled by your chosen service provider. They will take on all aspects of the online event, right down to the logistics of your presentation. Managed webinars are great for large-scale events that must run flawlessly.

Setting up a webinar doesn’t have to be difficult or intimidating. Now that you have a few tips to help ease you into the process, your next – or first – webinar will be a success.

Ready to host your own webinar, but haven’t picked a webinar platform yet? Try PGi’s GlobalMeet®, free today.

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