How & Why You Should Record Conference Calls

Submitted by: PGi Blogger

The evolution of the conference call has made it easier than ever for businesses to meet with employees and prospects locally and globally. Whether through just audio or with integrated video, web and screen sharing, conference calling features allow for more engagement with meeting participants, no matter the location. But what if you or another attendee can’t make the meeting?

That’s where the record button comes in. Similar to the DVR you use to record the shows you don’t want to miss, the record feature on web conferencing solutions, like PGi’s iMeet®, records your conference calls. This feature isn’t just for those missing out on a meeting. Check out how different aspects of the business can benefit from hitting record when conference calling:

Sales:
The days of the door-to-door salesmen are long gone, but that doesn’t mean that your sales reps can’t replicate that age-old tactic. In order to reach prospects, and save money on travel, sales teams can use the record feature by creating a video message for prospects.

Instead of having to deal with the hassle of aligning schedules with a prospect for a conference call, sales reps can simulate a meeting by using the record feature. Reps can use audio, video and share their screen to issue an impressive digital sales pitch.

After recording their pitch, the sales rep would simply send the prospect a link to the video. From here, the prospect can access the entire recording and contact the sales rep with any additional questions.

HR:
Imagine there is a candidate that you’d love to interview, but they’re hundreds of miles away. Do you fork over the expense of a flight and accommodations? Now, HR teams can utilize web conferencing tools, like iMeet, to meet with potential candidates.

Rather than dealing with scheduling conflicts with interviewers and risking the expense of a travel to meet with a candidate that could end up not being the best fit, HR teams can use the record feature when conference calling to make sure everyone can meet the candidate.

And if someone isn’t available for the interview? Simply send them a recording of the audio and video interview so they can get a feel of the candidate without having to try to reschedule.

Marketing: 
Have a new product you’d like to show off to investors or industry analysts? Using the same tactic mentioned above for sales departments, marketing teams can showcase their new products through audio, video and screen sharing recordings. Record the “conference call” and simply send the link to anyone who needs to know about your new product.

Corporate Communications:
If you’re working on internal communications within a company, using the record feature can help you get information to your business quickly and effectively. This works especially well if you have a hard-to-pin-down executive who would like to get out a message to his or her employees. Have the executive deliver a presentation and record it, then send the recording to you to disseminate to the company.

This feature also works well if you’re hosting a virtual town hall. If your company is full of remote workers that may not be able to meet in-person for a quarterly town hall, use the record feature when conference calling to ensure everyone stays in the loop with important business updates.

Regardless of your goal, utilizing the record feature on a conference call can make sure you get any necessary information to the right people. If you’re ready to see how the record feature can help your business save time and money, try PGi’s iMeet, free for 30 days.