Using Social Media to Educate Customers

Submitted by: Lorna Love

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As you are probably aware, social media has become extremely popular over the past few years. 1.73 billion people from around the world used social media sites in 2013, according to eMarketer. This number is expected to increase to an unbelievable 2.55 billion within the next five years.

Many businesses are beginning to notice these numbers and use them to their advantage. Social media is making it possible for brands to engage with their customers like never before.

These days, people have constant access to the internet. Smart phones and tablets make it easy to stay connected while on the go. Even some retail stores and restaurants offer free Wi-Fi. People want to connect with their friends, families and even their favorite companies. They want to know what new products you’re offering, any good news you have to share or events you may have coming up.

By educating your users on your latest products and upcoming events, you can begin to build great, meaningful relationships with your customers. Here are some fun ways you can use social media to help educate your consumers:

  • Get creative

You can’t be afraid to try new things. No one wants to see the same updates and posts over and over again. You also don’t want to post too many times a day. You will lose followers very quickly if you post the same thing five times in one day. Once you learn when and what to post you will begin to stand out from the crowd. Who knows, you might inadvertently create a video or message that goes viral.

  • Provide fun incentives

Whether it’s a sneak peek into an upcoming product release or a giveaway, you can make your customers feel special. Providing them with information they can’t get anywhere else or prizes for winning a contest will motivate individuals to continuously monitor your company’s page for the latest and greatest things you have to offer.

  • Continue to share information

Don’t let days or weeks go by without logging on to your social media sites and engaging with your users. It’s important that you continue to communicate. You can highlight your company’s culture by posting images of employees participating in company events. Promote important announcements or answer questions and comments from customers. As long as you continue to share information and interact with your audience, your followers will grow.

  • Listen

Don’t forget that social media sites provide great platforms for two-way communication. If you ignore what your customers are saying, asking or doing then you are throwing away potential opportunities.  Once you’ve figured what your customers want and like, you will be able to provide content that will better peak their interest.

Consumers want to feel connected to your company and even your employees. They want to know what’s going on inside your organization and what new products or announcements you have to share without spending too much time searching for it.

Billions of people are already using social media sites, so it only makes sense to get involved.

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