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The Value of Non-Verbal Communication

There’s no denying that businesses are becoming more global. The days of local suppliers and contacts are not as common as they once were. Today’s worker may have a morning meeting with a prospect who is three states away, a mid-afternoon meeting with a European client, followed by a brainstorming session with colleagues who are all over the country.

While innovative technology has made schedules like these incredibly easy to manage, many of these modes of communication lack face-to-face contact. Non-verbal communication is vital when building business relationships, staying connected with colleagues and recruiting new talent.

Studies tell us that up to 93 percent of communication is non-verbal. This shows there is a lot of context lost in telephone conversations or emails. Online meeting tools are especially valuable in the HR and Sales departments.


With top talent spread around the world, it is impossible for recruiters to visit every qualified job candidate. Online meeting tools allow recruiters to see prospects face-to-face no matter their geographic locations. When conducting a virtual interview, a recruiter is able to pick up on visual cues that otherwise would have gone undetected. An applicant who dresses inappropriately for an interview shows they are not taking the job seriously and probably will not represent the company in a professional manner. You can also assess the person’s surroundings as well. Are they in a professional setting? Is their work space messy or organized? Comparing expectations about this person to his or her background can be very helpful.


Now, companies are pursuing prospects from around the world. Instead of spending money and time to travel to visit each and every one, online meeting tools make the process much more affordable and simpler. Video conferencing software allows you to evaluate the body language of your prospects. You can assess their eye contact, posture and various expressions. While posture may simply be an indicator of a person’s level of professionalism, eye contact can be important for creating a rapport with a potential client or vendor. Facial expressions can also indicate a lot. A bored face is a clue to speed up a presentation, a frown indicates it may be time to change tack and a smile is reassurance that the pitch is going well.

Face-to-face communication can help in all types of situations—whether it’s hiring the right candidate for the job, placing a large order or closing a client deal. Thanks to innovative technology, face-to-face doesn’t necessarily mean you have to be in the same room. Video conferencing can give you the necessary information to make the best possible decisions.

Would you like more information on how to perform your best the next time you’re on video? Make sure you check out our online interview infographic: Body Language Secrets for Recruiters and Job Seekers to get all the tips you need.

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