Video Interviews | Why Recruiting Strategy is Going Digital

Thanks to the global collaboration revolution, businesses are no longer limited to looking for talent or knowledge workers that are geographically convenient. However, phone interviews, in addition to missing that key nonverbal communication component, are so last century. With advances in web browser and video streaming technologies, the video interview is now the new go-to recruiting strategy for both recruiters and applicants. indextt

One of the key benefits of virtual interviewing is also one of the simplest and most obvious: convenience. An in-person interview involves securing and scheduling a location to meet, travel time for the applicant and can amount to a significant chunk of time for both parties. With a virtual meeting in iMeet literally a single click away on your PC or a single tap away on your iPad, video interviews are considerably less disruptive for both parties, allowing for in-depth, personal interaction without having to leave your desk or home.

The Power of Face-to-Face
The remote interview is nothing new; phone interviews are often used as the first step in the chain, letting recruiters ask the basic questions of a prospective employee before committing to an in-person meeting. However, phone interviews, while potentially useful, leave a lot of information hidden to both parties. Namely, the huge percentage of communication that is entirely non-verbal is completely lost when having an audio-only conversation. A solution like iMeet brings true face-to-face interaction to the virtual interview, letting both interviewer and interviewee see every facial expression, hand gesture and demeanor change in clear, high-quality streaming video.

Lower Costs for Everyone
Regardless of what side of the interview you happen to be on, the entire process represents a significant time investment for both parties. For recruiters, there are job descriptions to be written and approved, qualifications to review to narrow the list of applicants and follow up emails to be sent and monitored. For applicants, there are job boards and email newsletters to monitor, resumes and cover letters to update and personalize and interviews to prepare for.

By using video interviews to vet your candidates, you not only reduce the time investment of the interview process but also reduce if not entirely eliminate unnecessary travel expenses. The power of a personal, face-to-face video conferencing interview means that when you’re ready to invest in bringing a candidate in for an in-person interview, you can do it with the confidence that you’ve had the opportunity to truly qualify them beforehand.

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