video conferencing

What Is Video Conferencing?

To meet and collaborate across a distance right from a desktop, many businesses turn to video conferencing technology. Transferring audiovisual data through your computer’s microphone, webcam, speakers and monitor, it replicates the face-to-face meeting experience.

Essentially, it’s just like calling a friend on the phone, except with video conferencing you can see them, not just hear them.

Video conferencing, also spelled videoconferencing by IT experts, is most commonly performed via the Internet on a personal device like your computer, tablet or smartphone. Although it can also be conducted with a room-based video system, the lack of hardware costs and ability to leverage users’ existing devices makes cloud-based video conferencing more appealing and prevalent among companies of all sizes.

In fact, this virtual meeting room is increasingly replacing the physical conference room, making point-to-point contact between individuals or multipoint contact between groups easier than ever.

How Video Conferencing Differs From Web Conferencing
Video conferencing and web conferencing are often used interchangeably, but here’s where they’re different: video conferencing primarily focuses on people, not content.

As collaboration tools evolve to meet market demands and adapt to changing workflows, both video conferencing and web conferencing tools incorporate features from the other. Though from the beginning, video conferencing’s primary feature was video streams, while web conferencing’s was file sharing and annotation.

However, both share the same benefits: instant sharing and feedback, a global reach across time zones, convenience for busy schedules and mobile workers and no travel required. Plus, the benefit of better relationship building benefits live meetings, training, interviews and more.

Changes on the Horizon in Video Conferencing
In addition to the merge with web conferencing features, video conferencing will continue evolving in other ways as the presence of telecommuting, globalization and Millennial workers grows in the workplace.

Expect to see video conferencing technology that is even more intuitive and equipped with better video and sound quality, as well as more integrations of video conferencing within unified communications tools. As more industries discover the versatility of video conferencing for both internal and external communication, this tool may find its way to line-of-business applications, as well.

Learn More

The benefits of video conferencing yield a variety of applications. Read just some of the examples of how video conferencing advances collaboration in your industry:

  1. Technology has revolutionized sales practices, but building strong, personal connections with prospects remains a priority. PGi’s free whitepaper for sales teams looks out how video conferencing is the new deal closer for top sales organizations.
  2. Learn how a digital marketing agency used PGi’s video conferencing technology to attract and engage clients without leaving the office. Read the free Eighty6 case study.
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