Webcasting software

What You Need to Know about Using Webcasting Software

Whether you’re a part of a marketing team that’s looking to generate leads, a sales team introducing product updates or a part of human resources deploying on-boarding training to new hires, webcasting software makes it easy to create professional online presentations for up to 10,000 people.

At its simplest explanation, webcasting is a live or on-demand media presentation using audio or video and is deployed over the Internet—allowing you to present your message to a large audience, without worrying about travel or logistics. This type of software will also typically include interactive features like polling, Q&A, surveys and social media to create an engaging experience for the audience.

If you’re new to the idea of using live webcasting software, here’s some in-depth information you’ll need to know:

Managed vs. Self-Service Webcasting Software
First, it’s important to note that webcasting software typically falls into two categories: managed and self-service. For managed webcasts, a service provider handles all aspects of the event including the filming, broadcasting and general logistics of the presentation. This type of webcasting is great for large-scale productions that need to be fail-safe, such as executive town halls or investor relations presentations.

Self-service webcasting software, like PGi’s iMeetLive®, offers businesses or individuals the ability to use their company’s existing technology infrastructure to host their own webcasts or webinars with enterprise-grade audio and video, publishing, editing and analytics. Self-service webcasting software is great for companies who frequently host webcasts and would prefer to keep the production aspect in-house.

Webcast Hosting 101
If your company elects to use managed webcasting software, the majority of the work will be done for you, but if you elect to use self-service webcasting software, you’ll have the flexibility to host webinars and webcasts whenever you like, with access to technology that makes hosting a webcast straightforward and uncomplicated.

First, self-service webcasting software will be cloud-based, allowing your audience to easily join through the click of a URL on any device that has access to a web browser. No downloads, plugins or apps are required.

It will also allow you, as the host, to turn your existing video and audio technology infrastructure into broadcasting equipment. You’ll be able to use your computer’s webcam, your company’s video conferencing unit or telephone system to conduct your event. In other words, there are no additional costs on audio and video equipment but improved ROI on your existing investments.

Most webcasting software will also make sure your event is relevant, even after it’s completed. The entire presentation will be immediately available for publication for on-demand viewing for any users who’d like to revisit information, or for those who may have missed the webcast completely.

Finally, webcasting software typically offers pre- and post-event analytics tools to ensure you’re maximizing your ROI. These analytics tools include instant access to survey results, Q&A, training and certification, and attendance metrics.

Webcasting software is a great business tool for creating and distributing important content in real-time. If you’re ready to learn more about the benefits of webcasting software, try PGi’s iMeetLive free for 30 days or check out PGi’s event services to learn more about managed webcasts.

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