Why Do I Need Web Conferencing?

Submitted by: Ashley Speagle

What are the benefits of web conferencing for your business?

For years, providers have touted the time- and cost-saving benefits of this collaboration tool, but increasingly businesses are also discovering the value-adding benefits. Web conferencing no longer simply supports your business; it also helps grow your business.

Here’s why you need it – now.

Streamline Your Business With Web Conferencing

Fast and easy, web conferencing saves your business time and money without compromising rich, real-time interaction. Instead of combining complex work schedules and traveling, you simple log in to your meeting room to collaborate from wherever you are — desktop or mobile device.

A variety of use cases demonstrate web conferencing’s ability to streamline your business. HR can interview candidates and train employees from afar, sales can demo products without an airline ticket, customer service can meet clients face-to-face and sales enablement teams can present campaigns to professionals in the field with secure screen sharing.

Plus, SaaS-based web conferencing saves IT time on deployment, maintenance and user support. Reduced burdens and central administration allows your already resource-strapped IT team to spend time where it really matters.

After you reduce your costs, though, how else do you capitalize on web conferencing? The answer is, it isn’t just about running your business on less resources. It’s about gaining the freedom to do more.

Grow Your Business With Web Conferencing

Web conferencing gives your company a competitive edge. Today’s sophisticated, user-friendly tools yield better results for revenue-generating business activities, and by improving employee productivity, web conferencing helps you allocate more time to business innovation.

Because you no longer need to travel to hold a meeting, you can meet online, give presentations and collaborate with a greater frequency. As a result, you better connect with dispersed groups, as well as departments within your company, enhancing collective knowledge and accelerating team projects.

Large web conferencing events not only save you from expensive venues and event production but also expand your reach. Webinars, both live and on demand, reach a larger and more targeted audience for lead generation. Likewise, corporate videos and town halls are a quick, direct route to communicate with global branches and help you increase that communication for better employee engagement.

Web conferencing features help you build business intelligence with polls and surveys, personalize the consumer experience for pipeline acceleration, repurpose presentation recordings to reach more leads and compete for better talent with the ability to work from anywhere. In the race to innovation, companies need this type of technology to be more responsive to employees, customers and swiftly changing markets.

The key to unlocking the business value of web conferencing technology is thinking strategically about collaboration. Once you identify your biggest pain points and goals, then you can search for the best technology for your needs and how you can use it to transform your entire company.

There’s a new way to work and nurture your business. Learn more about what web conferencing is and how to leverage it for growth at PGi today.

Featured Image Source: Unsplash