Audio Conferencing Integration Case Study: Mercedes-Benz USA

Submitted by: Ashley Speagle

Not many industries are completely untouched by digital transformation, including your local car dealership. For Mercedes-Benz USA (MBUSA), faster information sharing matters more than ever to balance consistent, global branding with increased customer touchpoints and evolving marketing and sales strategies.

To bridge the internal information gap across the US, the company uses web events for virtual training. But how do you ensure those huge, ongoing events always run smoothly?

MBUSA uses audio conferencing integration to conduct more user-friendly, professional conferencing with enterprise security, mobility and enhanced control. Cost-savings aside, audio-integrated webinars add value with the benefits of advanced telephony for web events, including increased productivity, better attendance, enhanced engagement and more reliability.

Learning Architect Surya Boonphadung uses seamless GlobalMeet® Audio integration for all internal training purposes. The whole process is smooth, and it’s a seamless experience for the user. We know what we’re using, but for the attendees, it’s just another live conference they are dialed into, and it works flawlessly. It’s pretty intuitive,” Boonphadung said.

PGi's suite of collaboration services (like operator assisted conference calls) accommodate MBUSA's larger events, as well, lending flexibility and scalability as this leading, luxury automotive brand transforms the car buying experience.