Plantronics Case Study

After 51 years of innovation — including pioneering such breakthroughs as lightweight and mobile headsets, noise-cancelling products and the personal speakerphone — audio technology giant Plantronics set a new vision for itself.

Its main goal, spearheaded by VP of Strategy & New Business Development Jeffrey Seigel, was to create immersive virtual experiences where people feel they are in the same room and can collaborate freely and easily. Accordingly, Jeffrey approached PGi to explore synergies—including how Plantronics’ contextually intelligent headphones might enhance the PGi user experience.

In the past, Jeffrey had been disappointed by other video technology and web conferencing options (clumsy audio software that incorporated video as an afterthought or high quality video conferencing that lacked screen sharing capabilities). But he quickly felt that PGi’s culture of innovation dovetailed with Plantronics’ goals for success. iMeet® has helped Jeffrey carry out a bold new vision for Plantronics.

“When I’m first collaborating with someone, I’m trying to convey a bold new idea — something that they haven’t conceived of — and get across the implications for their business. My ideas need to really come forth in a way that is fully understood, where I can see how people are responding.”