Beck Ag specializes in facilitating audio conferencing conversations with agriculture professionals to accelerate the word-of-mouth marketing process for agriculture industry leaders. In order to accomplish this, their events with clients’ customers must be so accessible, authentic, consistent and flawless that participants feel they’re joining conversations, not conference calls.
For 15 of their 18 years in business, Beck Ag has partnered with PGi to simplify these complex events using operator assisted conference calls. PGi’s dedicated call team and high-touch services helped Beck Ag maximize attendance, minimize errors, naturally integrate interactive polls and save time on prepping for calls.
As a result, PGi’s easy-to-join, seamless call format is one of four reasons the majority of participants reported a favorable experience in studies, as well as a contributing factor to why an average 85-100 percent of participants polled after each call found the event valuable and worth attending. These positive experiences contribute to higher engagement, which impact word-of-mouth sharing and result in repeat and new business for Beck Ag.
“We’ve seen repeat client business — that’s significant. We know that if our client didn’t have a good experience with PGi, we would reconsider our services. We’ve grown, and part of that has a lot to do with PGi’s continued delivery of excellence.”