Full-service insights, analytics and optimization strategies firm Vantedge Group leverages video conferencing software to conduct primary research focus groups that deliver more robust insights, in less time and for less money. However, the firm needed a superior virtual meeting solution to make virtual focus groups seamless and, in turn, more productive.
After considering several competitors for their conferencing needs, Vantedge chose iMeet® by PGi, all-in-one audio, video and web conferencing. As a result of iMeet’s simplicity and convenience, Vantedge Group experienced lowered meeting costs, increased productivity and decreased travel time and expenses after conducting just three virtual focus groups with the solution.
“We know we’re getting a high ROI. Conservatively, executing an event through iMeet easily saves us one-third to one-half the costs of a traditional focus group.”