Operator Assisted Conference Calls Case Study: Beck Ag

Beck Ag specializes in facilitating audio conferencing conversations with agriculture professionals to accelerate the word-of-mouth marketing process for agriculture industry leaders. In order to accomplish this, their events with clients' customers must  be so accessible, authentic, consistent and flawless that participants feel they're joining conversations, not conference calls.

For 15 of their 18 years in business, Beck Ag has partnered with PGi to simplify these complex events using operator assisted conference calls. PGi's dedicated call team and high-touch services helped Beck Ag maximize attendance, minimize errors, naturally integrate interactive polls and save time on prepping for calls.

As a result, PGi's easy-to-join, seamless call format is one of four reasons the majority of participants reported a favorable experience in studies, as well as a contributing factor to why an average 85-100 percent of participants polled after each call found the event valuable and worth attending. These positive experiences contribute to higher engagement, which impact word-of-mouth sharing and result in repeat and new business for Beck Ag.

“We’ve seen repeat client business — that’s significant. We know that if our client didn’t have a good experience with PGi, we would reconsider our services. We’ve grown, and part of that has a lot to do with PGi’s continued delivery of excellence.”

Operator Assisted Conference Calls Case Study: CAIA

The Chartered Alternative Investment Analyst Association (CAIA) is known as a world leader in alternative investment (AI) education, growing to 18 global chapters in 2014 and spreading awareness of their high standards of achievement for AI professionals.

However, global growth poses a challenge to the organization's mission for transparency, information sharing, engagement and communication. To connect global members, Chapter Relations Manager Heather Morales uses operator assisted conference calls for professional, quarterly calls with chapter members.

Conference calls provide a compelling medium for members to join the conversation, and PGi's seamless experience keeps the focus on the dialogue, not the technology, increasing attention and interaction.

To callers, the experience is simple, but PGi's hybrid audio conferencing experience is highly sophisticated. Total event management lets CAIA carefully prepare for these events and customize them for their needs.

PGi's operator assisted conference calls help CAIA support new growth and improve their existing membership service. With the aid of an operator, the Q&A is easy and organized, and post-event reporting and recordings help CAIA continue engagement.

“We’ve taken the calls to the next level. There’s that personal touch; it’s not just automated. Callers actually get to talk to somebody, and the operator checks back in with them. It helps a lot because they feel like they’re not forgotten on the line,”Heather Morales, Chapter Relations Manager