Live Video Streaming Without Straining the Corporate Network

Video webcasting is the most vibrant and intimate medium executives can use to convey information to large, widespread internal audiences – efficiently and cost-effectively.

Video helps keep employees stay informed and unified on company branding, strategic direction and externally-facing messaging. Video technology facilitates and fosters the transparency and authenticity that today’s employees demand, leading to a more engaged, productive workforce.

If your CEO hasn’t already asked to arrange live video streaming to deliver a message company-wide, it’s just a matter of time before they do. When your CEO comes calling, will you be ready?

iMeetLive Case Study: Shipman & Goodwin LLP

Shipman & Goodwin LLP is a full-service law firm that has been serving the needs of local, national and international clients in a variety of industries for nearly 100 years. With offices in Connecticut, New York and Washington, DC and an employee base of 175 attorneys and 175 support staff, Shipman & Goodman was looking for a webcasting platform to help their extensive staff engage current clients, educate prospective clients and meet their annual Certified Legal Education (CLE) requirement.

In 2016, Shipman & Goodwin found the perfect medium where their lawyers could interact with and discuss legal topics with audiences large and small. PGi’s robust webcasting platform, iMeetLive®, enabled Shipman & Goodwin to effortlessly stream live webinars and webcasts and keep their audience in the know.

“I still remember our very first event when our PGi account team and production manager went over the features and functionality of the platform. They walked me through the many bells and whistles and I quickly realized how intuitive the solution was.” Kathleen Glass, Shipman & Goodwin Business Development Manager

To learn more about Shipman & Goodwin benefitted from iMeetLive’s scalability, reporting, polling and more, download the full case study.

How Do I Choose Between DIY and Managed Webcasts?

Technology is now all about options, offering a plethora of preferences that cater to the rise of the user. Enterprise-grade webcasting solutions let business users host professional web events with all the simplicity and affordability of self-service solutions or all the customization and support of managed services.

Here are five questions to ask before you choose between DIY and managed webcasting:

1. How many internal resources can you dedicate? Between the many different phases of the web event life cycle, you may need to dedicate more than one person to the process (marketing for promotion and follow-up, IT for technical support, a moderator for your Q&A, etc.). If you need all the help you can get, managed services will handle it all for you.

2. What’s your level of experience and comfort? Today’s self-service webcasting solutions are so intuitive and simple, and users are so much more tech-savvy, that both first-time and experienced users alike can master the web event process just like they’re learning to use a new software program at work. For those with complex, high-stakes events, though, managed services let you focus on your message instead of getting flustered over the delivery.

3. How high-stakes is your web event? For live events, when nothing can go wrong, the expertise and in-event assistance of managed services not only helps you keep your cool but also decreases the probability of error, which is especially important when you’re delivering high-profile, sensitive information.

4. How much time do you have? If you can’t afford to spend too much of your or your team’s time executing a web event, you may want to enroll the help of managed webcasting services. If time is not an issue and your web events will be ongoing, you may want to invest some time into learning how to do it yourself.

5. What’s your budget? Self-service webcasting solutions are ideal for cost-conscious buyers, while those with a larger budget may want to splurge for the extra features and functionality wrapped into the cost of managed webcasts.

DIY webcasting offers all the tools you need to execute simple yet professional events, typically with some live event assistance (such as audio and video checks and technical support). The rest is up to you, and intuitive features within a single web portal streamline planning, promoting, delivering and analyzing your webcast.

On the other hand, everything you need before and after the event is taken care of when you choose managed webcasts. Live, professional web event experts will hold kickoff, production and rehearsal meetings with you and offer all the extra time you need to convene with them before and after the event.

Learn more about your options for delivering flawless self-service or managed webcasts from PGi’s team of web event experts today.

How to Repurpose Webcasts to Bring Down Your Cost Per Lead

Webcasting is the smart marketer’s solution for budget-friendly lead generation.

No other solution gets you in front of a crowd of 10,000 without the hassle of travel and event costs. By removing the expensive venue, signage, heavy sound equipment or other production elements, webcasting is one of the top cost-effective tools for lead generation.

What if you could bring down your cost per lead even more? Think of the possibilities for your marketing budget.

Repurposing Your Webcasting Content

To optimize your ROI and expand your reach, savor every element of your webcast by repurposing it into new content marketing opportunities:

• The Content: You’re sitting on valuable content. Divide themes into blog posts with new spins or into fresh articles for media pitching. Format your entire presentation into a guide, develop your opinion on a disruptive thought or create a links post to additional resources. Remember this step in the very beginning so you can plant evergreen topics that will give you the most mileage.

• The Speaker: Choose a notable, credible or personable speaker with clout that can further benefit your content marketing. For example, plan a follow-up interview for your blog where your speaker can elaborate, clarify or add opinions on what they discussed.

• The Video: Even if your webcast was live, your entire video recording is now an on-demand resource to market to new viewers. Before you use it for YouTube or email nurturing, consider clipping it up into shorter, bite-size lengths for a series that expands your coverage.

• The Audio: To satisfy an array of consumer preferences, present the webcast audio as a podcast. Along with audio, a webcast transcript can accompany any audio or video to enhance SEO. Translate both your audio and transcript for more global leads, too.

• The Slides: Upload your slides to SlideShare to reach business users that make up their 215 million page views each month. If you did your homework, your slides are full of juicy stats that you can easily turn into an infographic.

• The Q&A: Your audience’s questions and feedback are rich with resources. First things first, answer any unresolved questions, and if you still don’t have the answers, use it as an opportunity to start a discussion. You can do this over Twitter, Facebook or even as a discussion in a relevant LinkedIn group. Secondly, turn great questions and resounding replies into blog posts or FAQs-themed whitepapers.

• Social Media: If you incorporated social media into your webcast, continue the engagement using publicized hashtags to share your repurposed webcast content. Don’t be afraid to have fun on these platforms. Turn resonating quotes into funny memes, or embrace a flub by turning it into a GIF for snackable social content.

You can extend the reach of your web event before it even happens. Leverage that promotional period to send out press releases, emails, social media posts and more.

Webcasts deliver so much potential for lead generation that it’s all the more important to create compelling content, choose a spectacular speaker and collect original data. You’ll also want to use the best webcasting solution available to make sure nothing goes wrong on the technical side.

Take your webcasts to the next level with iMeetLive®, PGi’s cloud-based webcasting solution. Get a free trial before your next thought leadership presentation or product launch.

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10 Features to Look for in a DIY Webcasting Solution

Self-service webcasting offers all of the dependability and sophistication of managed events for thousands but with the accessibility for any business user to self-manage 300-person events.

Easy-to-join, easy-to-manage webcasting applications are robust with features that are all about your bottom line: engagement. The right features attract and engage viewers not just at registration, not just to the end of your event, but through the entire event lifecycle.

To create your own webcasts, look for innovative, DIY webcasting features like:

1. Event Creation Wizard: An easy-to-use wizard lets you take the reins on event creation, invitations, registration pages and more.
2. Custom Branding: Search for tools with advanced custom branding so your company’s logo is consistently present, from the registration landing page to the webcast player.
3. Easy Event Access: Once attendees register, you still need to get listeners into your web event. A simple access point decreases your attendee drop-off rate. Webcasting providers even offer events all in the browser, which means no downloads and no plug-ins for your audience. This also means viewers can access the URL on virtually any device, both live and on-demand.
4. Signal Acquisition: Automated video signal acquisition makes it possible for you to use your own technology for webcasting. Not only is this a cost savings for your virtual events, but also leveraging existing equipment like webcams, telephones and video encoders gives you more ROI from those investments.
5. Audience Capacity Compatibility: Look for webcasting solutions that offer a global reach compatible to your needs, whether it’s up to 10,000 attendees or as few as 100 viewers.
6. Audience Participation: While webcasts generally limit audience participation, engagement’s still a priority. Tools like polling, chat and surveys help you accomplish this.
7. Automated Archiving: For instant access, keep an eye out for automated publishing that enables immediate, on-demand viewing after events. Plus, with point-and-click video editing, you can get your on-demand event out even faster.
8. Post-Event Analytics: Webcasting data and reports help you measure your success so you can improve the next event. Equip yourself with post-event polls, attendance data and other real-time metrics.
9. Customized Broadcast Options: Webcasting tools also offer options tailored to your needs like multicasting behind a firewall or simulated live webcasts.
10. Support and Security: Whether you’re doing it yourself or bringing professional assistance on board, you’ll also need the basics: 24-hour tech support and security features like password protection.

When to Upgrade to Managed Event Services

High-stakes web events may require a greater guarantee of glitch-free execution. Assisted services, ranging from basic to premium, cover everything from content planning and rehearsals to directing and editing.

You can even opt for a moderator to welcome viewers, kick off your event and monitor questions. Most importantly, live event assistance quickly escalates technical issues for a smooth webcast.

Webcasting is rich with potential value for a range of business applications, but to get the most out of your webcasts, you need the right features. For DIY webcasters, learn more about iMeetLive™ by PGi, a revolution in enterprise webcasting.

Looking for more of a white glove, managed event experience? Learn more about PGi’s events services.

What is webcasting?

A combination of the words “web” and “broadcast,” a webcast is a live or on-demand media presentation presented over the Internet. Webcasts functioning as “one-to-many” broadcasts of an audio or video event and typically feature interactive features such as polling and Q&A. Webcasts can vary widely in scope and logistics, from an individual broadcasting using their laptop and webcam to full-scale film crews and satellite trucks.

Examples of webcasts (live and on-demand) include television programming streamed online, radio content streamed online and, in the commercial sector, investor relations presentations and e-learning trainings and seminars.

Business Applications

In the world of business, webcasts are used for a wide variety of applications. Departments that utilize webcasts include:

Marketing for sponsored webcasts to generate leads;

* Corporate communications for both internal and external company announcements and executive communications;

Human resources for on-boarding, training and benefits presentations;

Investor relations for conferences, analyst days and video earnings calls; and

Sales for trainings, product updates and marketing initiatives.

Hosting a Webcast

Webcasts for businesses typically fall into two categories: managed and self-service.

For a managed webcast, the service provider handles everything from logistics, filming, broadcasting and more, providing a true end-to-end service experience.

Self-service webcasting offers individuals or businesses access to enterprise-grade webcasting, publishing, editing and analytics tools so they can host their own webcasts using their existing technology infrastructure.

Learn More

Interested in learning more about live webcasting? Here are some next steps:

  1. Download a free white paper: “Self-Service Webcasting Has Arrived” by TalkPoint, a PGi Company
  2. Read the article: “Webcasting 101