Battle Royale: CIO and CMO Relationship

Submitted by: Andrea Duke

43% of CMOs don’t see their IT department as moving fast enough, and 48% of CIOs feel marketing makes promises to the business without agreement from IT.*

It’s no secret that CIOs and CMOs sometimes struggle to work together. The sometimes-difficult working relationship often results from a lack of a unified digital vision.

However, one of the defining executive relationships in the 21st century will be between the CMO and the CIO. The marketing technology stack is getting more complex, and marketing is more reliant than ever on data. A solid partnership between the CIO and CMO is the “great facilitator” that will help advance an organization from good to great.

Join this panel discussion to hear valuable insight and best practices from leading IT and Marketing executives.  The discussion includes:

  • Differences between IT and Marketing styles, processes and procedures
  • Challenges and successes of working together
  • Best practices and insights for better collaboration

The CIO’s experience in managing these complex systems, combined with the CMO’s expertise in buyer behavior, will be a key relationship that will define success.

*Source: 2014 Deloitte Digital Research

This on-demand webinar presented by:

Warren Neuburger, CIO at PGi

Warren Neuburger has served as Chief Information Officer for PGi since 2014. Warren has a proven record of leading organizations to double-digit growth and profitability, and he’s applied his results-driven approach and leadership abilities to helping PGi maintain a leading position among global collaboration software providers. With the global IT team, Warren is optimizing PGi’s IT systems for agile software development and SaaS delivery. Prior to joining PGi, Warren worked as a Consulting Engineer at Digital Equipment Corporation. After relocating to Atlanta to join VoiceCom Systems as Vice President of Technology, Operations and Development, he held various leadership positions at software, computer and network organizations. Warren holds a Bachelor of Arts in Math and a Bachelor of Science in Electrical Engineering from Syracuse University, as well as a Master of Science in Electrical Engineering from the Georgia Institute of Technology. He is a member of the Georgia CIO Leadership Association and spends his spare time volunteering to construct homes with Habitat for Humanity International.

Ralf VonSosen, VP of Marketing at Nitro

Ralf leads Nitro’s global marketing portfolio with a focus on: Demand Generation, Product Marketing, and Corporate Communications. Bringing over 15 years of marketing leadership to Nitro, Ralf was most recently LinkedIn’s Head of Marketing for the Sales Solutions division. He is passionate about creating new markets, scaling high-growth companies, and growing customer communities. A native of Austria, Ralf is an avid triathlete and outdoorsman who resides in the San Francisco area with his wife and four children.

Armin Roesele, CIO at DirectBuy, Inc

Armin Roeseler is the CIO of DirectBuy, Inc., where he is transforming the IT organization and technology infrastructure. He has consolidated multiple Data Centers into a Cloud environment, is replacing an ERP system, has rolled-out a Corporate-wide Business Intelligence platform and is deploying a new Point-of-Sales (POS) system. Prior to his current role, Armin held executive positions with international financial services firms and research institutions. He has held C-Level technology leadership positions with Bank One Corp., ABN AMRO/LaSalle Bank, and subsidiaries of Lehman Brothers, Barclays Capital and Bank of New York. Armin holds a M.S. in Computer and Information Science from New Jersey Institute of Technology where he was a Fulbright Scholar from his native Germany. His Ph.D. is in Computer Science from Illinois Institute of Technology. He is a U.S. Patent holder, has published numerous articles on IT performance analysis methods, best practices and management aspects, and has lectured at international conferences in the U.S., Europe and Australia.

Karen Leavitt, Former Chief Marketing Officer at  FleetMatics

Karen is the former Chief Marketing Officer at FleetMatics. Prior to FleetMatics, Karen served as Chief Marketing Officer at Landslide Technologies Inc. from August 2008 to December 2011, Chief Marketing Officer of Contactual, Inc. from August 2008 to May 2009, and Chief  Marketing Officer at Mzinga from June 2007 to July 2008. Before Mzinga, she served as Vice President of Marketing at WebEx Communications, Inc. from 2005 to 2007. Prior to WebEx, she created customer and partner value at NewsEdge Corporation, first as Director of Business Development and was responsible for strategic partnerships and Director of Engineering, where she led a team of 25 software engineers. Karen has held leadership roles in marketing, customer service, and development at NewsEdge Corporation, Digital Equipment Corporation, Phoenix Technologies, and Lotus Development Corporation. She is an active Speaker and Participant in various industry events. She attended Brandeis University in Waltham, Massachusetts.

Mario Martinez, Jr.

Formerly, a RVP of ECS Sales for PGi, Martinez was responsible for managing all acquisition sales activities & customer satisfaction within the Enterprise, Public Sector and SMB segments in the West.  He has managed small and large sales teams and revenues of up to $300M.  In addition, he is a Speaker and Social Selling expert teaching, training & motivating sales leaders and teams how to take their skills to the next level.