When researching B2B purchases, 67% of buyers attended webinars – ranking webinars in the top 3 for content formats, behind whitepapers and case studies.*
Contrary to what you may think, webinars are not just for driving top of funnel leads. Webinars can help engage prospects throughout the buyer’s journey.
As a modern marketer, one of the most important metrics is the number of marketing qualified leads and opportunities generated for sales. Being able to effectively engage and accelerate leads through your pipeline is critical to your success.
So how can you engage your audience and increase velocity of leads through your pipeline using web events?
Attend this webinar conducted by SiriusDecisions and PGi to learn:
- Best Practices for using web events that align to the stages of the buying cycle
- Best Practices to promote your webinars
- Best Practices to engage your prospects during webinars
- How to incorporate webinars in your content marketing and integrated marketing efforts
*Source: 2014 B2B Content Preferences Survey sponsored by Content4Demand.
This on-demand webinar presented by
Terry Flaherty, Research Director at SiriusDecisions
Terry Flaherty is a Research Director in the Demand Creation Strategies Service at SiriusDecisions, where he is focused on helping clients improve the efficiency of their demand creation processes. His background includes more than 15 years’ experience delivering enterprise-level software solutions, including business process management (BPM), IT infrastructure management, business intelligence and application development. Prior to joining SiriusDecisions, Terry was vice president of demand generation and revenue performance best practices at Bulldog Solutions, where he developed best-practice frameworks for revenue performance improvement and demand generation for enterprise clients. He also spent three years as the vice president of marketing at Lombardi Software, where he established the company as a leader in the human-centric BPM market. Terry received a BS from Pennsylvania State University and an MS from Louisiana State University.
Cheryl Hanley, Director of Demand Generation at PGi
With more than 15 years’ marketing experience, Cheryl Hanley is passionate about developing B2B marketing strategies that result in the ultimate goal – revenue. Her expertise is in creating marketing and sales alignment, launching integrated programs, and driving demand through content, events, social, search, web, and lead nurture and scoring programs. As Director of Demand Generation at PGi, a leading global provider of innovative collaboration solutions, she has led the way in building the company’s demand generation engine and infrastructure. In addition, she’s created messaging to enable the PGi sales organization to deliver the Challenger Sale methodology. Prior to PGi, Cheryl was responsible for new customer acquisition for Sage Software’s small business accounting unit. In addition to her corporate experience, she has worked at a number of agencies, including running her own agency for seven years serving the software, technology, financial services, and utility industries. Cheryl lives in the suburbs of Atlanta with her husband and they enjoy traveling, cooking, and biking.